Soft Drinks in Morocco
Description
In 2025, soft drinks in Morocco experienced volume growth due to several factors, including easing inflation, improved macroeconomic conditions, and spikes in on-trade consumption driven by events. Households showed a preference for smaller pack sizes and affordable options, while health-conscious trends boosted the demand for low and zero-sugar beverages, functional drinks, and bottled water. The on-trade benefited from the growth in tourism and major events, which encouraged premium products a...
Euromonitor International's Soft Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
88 Pages
- Soft Drinks in Morocco
- Euromonitor International
- November 2025
- List Of Contents And Tables
- SOFT DRINKS IN MOROCCO
- EXECUTIVE SUMMARY
- Affordability, health trends, and on-the-go consumption drives growth for soft drinks
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
- Health consciousness and sugar reduction shape consumer preferences
- Trust, sustainability, and packaging influence soft drinks dynamic in 2025
- WHAT’S NEXT?
- Growth is expected to be driven by economic recovery, urbanisation and health awareness
- Innovation and product diversification are expected to meet evolving consumer preferences
- Price sensitivity, promotions, and widespread distribution will remain key
- COMPETITIVE LANDSCAPE
- Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
- Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
- CHANNELS
- Small local grocers drives sales while discounters continues to expand in Morocco
- The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Morocco
- COUNTRY REPORTS DISCLAIMER
- Summary 1 Research Sources
- CARBONATES IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health awareness and convenience shape carbonates during 2025 in Morocco
- INDUSTRY PERFORMANCE
- Flat off-trade volume growth for carbonates amid economic recovery and rising health awareness
- Rising health awareness drives growth in reduced sugar carbonates during 2025
- WHAT’S NEXT?
- Modest growth is forecast for carbonates amid health awareness and category maturity
- Innovate packaging will respond to affordability and sustainability challenges
- Taxation, health, and sustainability are expected to shape carbonates across the forecast period
- COMPETITIVE LANDSCAPE
- Coca-Cola Morocco maintains its leadership through strategic agility and consumer confidence
- Local agility drives growth for Sodalmu SA’s in carbonates during 2025
- CHANNELS
- Small local grocers retains its lead through convenience, while providing single-serving formats
- Vending and forecourt retailers drive growth while discounters expands during 2025
- CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affordability, health, and organic trends drive modest growth for juice in 2025
- INDUSTRY PERFORMANCE
- Growth reflects affordability pressures and rising interest in premium organic options
- Juice drinks (up to 24% juice) records growth through affordability, flavour, and accessibility
- WHAT’S NEXT?
- Affordability is set to shape growth as health trends and urbanisation lift juice demand
- Innovation is expected to accelerate as producers modernise packaging and focus on digital engagement
- Health policy and consumer expectations steer juice reformulation and sustainable innovation
- COMPETITIVE LANDSCAPE
- Leading brands consolidate share through affordability, distribution strength and consumer trust
- Agro Juice Processing and Schwartauer Werke drive strong growth during 2025
- CHANNELS
- Proximity retail remains central to juice purchasing patterns in 2025
- Supermarkets drives growth through urban expansion and wider assortments
- CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for bottled water is driven by health, climate, and tourism trends
- INDUSTRY PERFORMANCE
- Demand for bottled water rises in Morocco amid hot weather and health consciousness
- Still bottled water leads growth as consumers associate it as being a healthier option
- WHAT’S NEXT?
- Urbanisation, health and climate conditions are set to support ongoing growth for bottled water
- Environmental and health trends drive bottled water towards recycled and refillable formats
- Water purification systems are set to challenge growth across the forecast period
- COMPETITIVE LANDSCAPE
- Les Eaux Minérales d’Oulmès retains its leadership through trusted brands and packaging innovation
- Lodep Sarl records double-digit growth through its brand Mondariz
- CHANNELS
- Proximity and affordability drive sales through small local grocers in Morocco
- Supermarkets drives growth in bottled water through expanding neighbourhood outlets and promotions
- CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN MOROCCO
- 2025 DEVELOPMENTS
- Sports drinks is a niche category driven by powders and specialty retail
- INDUSTRY PERFORMANCE
- Sports drinks remain a niche category as consumer preference bottled water and energy drinks
- Electrolyte powders and sachets are sold through specialty retailers and online marketplaces
- WHAT’S NEXT?
- Rising awareness and urban gyms may drive modest growth for sports drinks in Morrocco
- Digital and specialty retail are set to support the rise of sachet-based sports drinks
- Policy and wellness trends are expected to favour lower-sugar hydration options
- COMPETITIVE LANDSCAPE
- A fragmented competitive landscape and limited presence keep sports drinks niche
- Energy drinks limit the growth potential of sports drinks in Morocco
- CHANNELS
- Retail e-commerce and specialty retail lead sports drinks distribution in Morocco
- Sports specialty retail drives sales of sports drinks in Morocco in 2025
- CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for energy drinks is driven by urban demand and expanding choices
- INDUSTRY PERFORMANCE
- Energy drinks record modest growth in Morocco amid urban trial and on-trade support
- Regular energy drinks drive volume growth in Morocco as sugar-free variants gain traction
- WHAT’S NEXT?
- Urbanisation and nightlife are expected to support ongoing growth for energy drinks
- Digital engagement and local production are set to support energy drink growth
- Policy and wellness trends are expected to drive sugar-free energy drink innovation
- COMPETITIVE LANDSCAPE
- Red Bull maintains its leadership through brand equity and omnichannel availability
- PepsiCo gains share with value-focused energy drinks and modern-trade expansion
- CHANNELS
- On-trade drives energy drink consumption while hypermarkets leads retail sales
- Specialist and digital channels accelerate energy drink availability in urban Morocco
- CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Concentrates face a health-driven decline despite strong retail availability
- INDUSTRY PERFORMANCE
- Health concerns and improved fruit availability challenge growth in 2025
- Powder concentrates record the weakest decline as low prices slow the shift away from concentrates
- WHAT’S NEXT?
- Health-driven shifts and improved fruit supply will continue to challenge sales of concentrates
- Digital engagement and foodservice are expected to support sales of concentrates
- Subsidy reforms and sugar scrutiny are set to accelerate the shift toward lower-sugar concentrates
- COMPETITIVE LANDSCAPE
- Bourchanin & Cie SA retains its leadership due to long-standing penetration
- M R Renouvo and Teisseire France lead growth in Moroccan concentrates in 2025
- CHANNELS
- Hypermarkets leads distribution of powder concentrates while small local grocers leads liquid concentrates
- Supermarkets and retail e-commerce drive growth in concentrates in 2025
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for RTD tea is driven by heightened accessibility and health trends
- INDUSTRY PERFORMANCE
- Off-trade volume sales are driven by strong accessibility and health-conscious choices
- Still RTD tea drives growth as consumers reach for trusted, established brands
- WHAT’S NEXT?
- Steady growth in RTD tea is set to be driven by evolving retail and consumer dynamics
- Digital retail is expected to accelerate impulse-driven RTD tea consumption
- Health cues and safety assurances reinforce consumer confidence in RTD tea
- COMPETITIVE LANDSCAPE
- Consolidation and brand dynamics shape RTD tea in Morocco in 2025
- Private label momentum drives growth for Casino France SAS in 2025
- CHANNELS
- Hypermarkets lead RTD tea sales as modern retailers offer ease and variety
- Hypermarkets and digital channels support sales of RTD tea in 2025
- CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN MOROCCO
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth is driven by convenience, premium positioning, and modern retail
- INDUSTRY PERFORMANCE
- RTD coffee gains traction as a convenient refreshment in Morocco
- RTD coffee grows through premium positioning and convenience
- WHAT’S NEXT?
- Growth is set to be driven by availability and lifestyle trends in Morocco
- Innovation and strategic supply may drive RTD coffee growth in Morocco
- Sustainability and packaging trends will influence RTD coffee over the forecast period
- COMPETITIVE LANDSCAPE
- Groupe Slaoui Investments maintains its dominance in RTD coffee in 2025
- Starbucks Frappuccino Vanilla drives growth amid concentrated competition in Morocco
- CHANNELS
- Hypermarkets and proximity formats drive RTD coffee distribution in Morocco
- Hypermarkets is the most dynamic distribution channel, enhancing accessibility
- CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ASIAN SPECIALITY DRINKS IN MOROCCO
- 2025 DEVELOPMENTS
- Cafés and quick-commerce drive growth and accessibility of Asian specialty drinks
- INDUSTRY PERFORMANCE
- Bubble tea café expansion fuels early-stage growth for Asian specialty drinks
- Bubble tea leads growth as cafés broaden menus and delivery access
- WHAT’S NEXT?
- Youth-oriented cafés are set to sustain momentum despite structural challenges
- Digital ecosystems are expected to accelerate visibility and experimentation
- Sustainability, safety oversight and wellness trends will shape the evolution of bubble tea cafés
- COMPETITIVE LANDSCAPE
- Gong cha consolidates its leadership through scale, visibility and delivery reach
- Bubble King emerges as the most dynamic challenger in 2025
- CHANNELS
- Foodservice remains the core channel for Asian specialty drinks in 2025
- Quick-commerce accelerates trial and reach for Asian specialty drinks
- CATEGORY DATA
- Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
- Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
- Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
- Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
- Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
- Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
- Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
- Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
- Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
- Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
- Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
- Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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