Soft Drinks in Latvia
Description
Latvia’s soft drinks industry is facing multiple challenges. Cold summer weather has impacted demand across both retail and foodservice channels, while juice sales remain constrained by global supply challenges. Added-value categories - especially energy drinks – are gaining momentum, supported by innovation by leading players. Looking forward, upcoming excise changes and rising consumer health concerns are set to redirect preferences towards lower-sugar options.
Euromonitor International's Soft Drinks in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
84 Pages
- Soft Drinks in Latvia
- Euromonitor International
- December 2025
- List Of Contents And Tables
- SOFT DRINKS IN LATVIA
- EXECUTIVE SUMMARY
- Challenging year for soft drinks
- KEY DATA FINDINGS
- INDUSTRY PEFORMANCE
- Cold summer temperatures impact demand
- Energy drinks registers strong performance
- Juice continues to struggle
- WHAT’S NEXT?
- Modest recovery for soft drinks
- Added-value categories to drive future growth
- Excise duty increase will reshape soft drinks market
- COMPETITIVE LANDSCAPE
- Cido Grupa and Cola-Cola dominate sales
- Aldaris AS leads growth with Vichy bottled water
- CHANNELS
- Supermarkets remains largest channel
- Discounters gains traction
- E-commerce expands from low base
- Foodservice vs retail split
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Shift towards lower-sugar offerings
- INDUSTRY PERFORMANCE
- Continued decline in carbonates
- Reduced sugar cola carbonates show greatest resilience as health concerns accelerate
- WHAT’S NEXT?
- Carbonates set to stagnate as competition from other soft drinks and unfavourable demographic shifts weigh on growth
- Players to scale back innovation
- Excise duty increase will reshape carbonates
- COMPETITIVE LANDSCAPE
- Coca-Cola HBC Latvia SIA dominates carbonates
- Pepsi Cola General Bottlers sees fastest growth
- CHANNELS
- Supermarkets leads the distribution landscape
- Discounters shows greatest dynamism
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Supply challenges constrain sales
- INDUSTRY PERFORMANCE
- Juice continues its downward trajectory
- Not from concentrate 100% juice is most resilient category
- WHAT’S NEXT?
- Anticipated modest short-term recovery amid more gloomy long-term outlook
- Limited innovation, with traditional flavours continuing to dominate
- Forthcoming excise tax will impact sugary juices
- COMPETITIVE LANDSCAPE
- Cido Grupa SIA leads in juice
- Lidl’s Solevita drives fastest growth
- CHANNELS
- Supermarkets dominates distribution
- Discounters makes gains
- CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Cold summer temperatures impact demand
- INDUSTRY PERFORMANCE
- Sales plummet in 2025
- Functional bottled water finds its niche
- WHAT’S NEXT?
- Muted outlook after short-term rebound
- Functional water offers most growth potential
- New excise tax could boost sales of still bottled water
- COMPETITIVE LANDSCAPE
- Cido Grupa dominates sales
- Aldaris AS leads growth with Vichy
- CHANNELS
- Supermarkets dominates distribution
- E-commerce shows greatest resilience
- CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sluggish performance amid seasonal challenges
- INDUSTRY PERFORMANCE
- Unfavourable weather conditions place temporary halt on expansion
- Reduced sugar offerings show greater resilience
- WHAT’S NEXT?
- Sports drinks poised for strong growth
- Local brands will lean into digital marketing
- Excise tax will impact sports drinks
- COMPETITIVE LANDSCAPE
- Mega Baltic leads sports drinks
- Cido Grupa gains traction with Mangali Active
- CHANNELS
- Supermarkets remains largest channel
- Discounters makes inroads in sports drinks
- CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Energy drinks sees rapid expansion
- INDUSTRY PERFORMANCE
- Buoyant performance for energy drinks
- Reduced sugar variants lead growth
- WHAT’S NEXT?
- Energy drinks will continue to perform strongly
- Innovation will drive growth
- Excise tax hike likely to impact sales of regular energy drinks
- COMPETITIVE LANDSCAPE
- Coca-Cola leads with Monster
- Red Bull sets the pace with high-profile marketing activities
- CHANNELS
- Supermarkets is primary channel for energy drinks
- Discounters grows its footprint
- CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Premium liquid concentrates drive consumer interest
- INDUSTRY PERFORMANCE
- Shift towards higher-quality concentrates
- Liquid concentrates registers strongest performance
- WHAT’S NEXT?
- Liquid concentrates will continue to drive growth
- Growing focus on premium offerings
- Excise tax hike likely to impact sales of concentrates
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- COMPETITIVE LANDSCAPE
- Orkla leads fragmented landscape
- Very Berry gains traction
- CHANNELS
- Supermarkets is primary channel for concentrates
- Discounters sees rising consumer adoption
- CATEGORY DATA
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD tea faces ongoing challenges
- INDUSTRY PERFORMANCE
- RTD tea continues to lose ground
- Reduced sugar offerings show greater resilience
- WHAT’S NEXT?
- RTD tea will register disappointing performance
- Innovation, including health-focused offerings, will drive growth
- Excise tax hike likely to impact sales of regular RTD tea
- COMPETITIVE LANDSCAPE
- Coca-Cola leads with Fuze Tea
- Rimi gains traction with private label offerings
- CHANNELS
- Supermarkets retains leading position
- Discounters continues to grow its share
- CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN LATVIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD Coffee gains momentum
- INDUSTRY PERFORMANCE
- Healthy growth in 2025, despite seasonal fluctuations
- RTD coffee still at early stage of development
- WHAT’S NEXT?
- Bright outlook for RTD coffee
- Innovation in RTD coffee will reflect global trends
- Excise tax hike likely to impact sales of regular RTD coffee
- COMPETITIVE LANDSCAPE
- Ennstal Milch KG leads sales
- Paulig’s Frezza sees fastest growth
- CHANNELS
- Supermarkets holds top spot in RTD coffee retail
- Discounters gains traction
- CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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