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Soft Drinks in Kenya

Publisher Euromonitor International
Published Dec 24, 2025
Length 56 Pages
SKU # EP20680700

Description

Retail volume sales of soft drinks registered further healthy growth in Kenya in 2025. Despite persistently high inflation and strong price sensitivity among consumers, demand across soft drinks categories remained resilient. This was driven largely by a heightened emphasis on health and wellness, with more consumers gravitating toward natural, low-sugar, and functional beverages. Additional growth contributors included the convenience needs of urban lifestyles and expanding e-commerce, rising d...

Euromonitor International's Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

56 Pages
Soft Drinks in Kenya
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
Soft drinks remains resilient in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising demand for lighter, better-for-you options
Escalating production costs drive price increases
Consumer caution and downgrading
WHAT’S NEXT?
Economic recovery and innovation will sustain growth
Evolving consumer preferences and a more sophisticated retail landscape
Sustainability to play an increasingly important role
COMPETITIVE LANDSCAPE
Coca-Cola, present in the market since 1948, maintains its lead
Coca-Cola strengthens its position through significant investment, acquisitions and diversifying its portfolio
CHANNELS
Leading small local grocers face an increasingly challenging operating landscape
Convenient e-commerce
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising disposable incomes, urbanisation and innovation drive growth in 2025
INDUSTRY PERFORMANCE
Positive performance for carbonates supported by lifestyle trends
Reduced sugar cola carbonates benefits from innovation and health trend
WHAT’S NEXT?
Carbonates set to continue their upward trajectory
Technological advancements enable improved product innovation
Rising importance of sustainability
COMPETITIVE LANDSCAPE
Coca-Cola continues to dominate
Significant investment and a diverse portfolio drive growth of Coca-Cola
CHANNELS
Small local grocers maintain their lead
Robust growth of e-commerce
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice continues its upward trajectory in 2025
INDUSTRY PERFORMANCE
Moderate increase supported by population expansion and urbanisation
Affordable nectars record the strongest growth
WHAT’S NEXT?
Organic and functional juice to drive growth
Technological advances will lead to improved production efficiency
Sustainability is set to become increasingly important
COMPETITIVE LANDSCAPE
Kevian Kenya Ltd maintains its clear lead in 2025
Increased investment enables Kevian Kenya to expand its operations
CHANNELS
Supermarkets continue to gain ground thanks to their widespread presence, pricing, and convenience
Expansion of e-commerce platforms supports online sales
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concerns over unsafe tap water support demand
INDUSTRY PERFORMANCE
Bottled water is seen as a necessity with limited access to safe drinking water
Shifting lifestyles contribute to growth of still spring bottled water
WHAT’S NEXT?
Consumer distrust of tap water will continue to support demand for bottled water
Technological advancements will enable product innovation
Sustainable development infrastructure projects to address drinking water access issues
COMPETITIVE LANDSCAPE
Aquamist leads, offering a broad product range
Coca-Cola gains ground
CHANNELS
Supermarkets valued for their competitive pricing and promotions
Retail e-commerce offers unmatched convenience
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Young, active consumers increasingly opt for energy drinks
INDUSTRY PERFORMANCE
Changing lifestyles and innovation support growth in 2025
Reduced sugar energy drinks benefit from rising health concerns
WHAT’S NEXT?
Energy drinks ‘ growth will be boosted by an increasingly active population
Enriched formulations through technological advancements
Influence of global health and wellness trends
COMPETITIVE LANDSCAPE
Red Bull leads, successfully differentiating itself from its competitors
Red Bull adapts to local trends and tastes
CHANNELS
Supermarkets lead and gain ground in 2025
E-commerce continues to expand
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 78 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concentrates faces challenges
INDUSTRY PERFORMANCE
Muted volume growth as consumers seek healthier beverage options
Leading liquid concentrates benefit from their convenience and versatility
WHAT’S NEXT?
Affordability will continue to influence demand
Technological advancements will enable advanced evaporation techniques
Adoption of sustainable practices is crucial
COMPETITIVE LANDSCAPE
Excel Chemicals leads with its Quencher brand a household name
Jetlak Foods offers a diverse portfolio of popular brands
CHANNELS
Small local grocers dominate with an extensive geographic reach
E-commerce platforms carry a full range of soft drinks, including concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 90 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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