
Soft Drinks in Kenya
Description
Soft Drinks in Kenya
Overall, soft drinks in Kenya registered healthy volume growth in 2024.
Euromonitor International's Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
54 Pages
- Soft Drinks in Kenya
- Euromonitor International
- January 2025
- List Of Contents And Tables
- SOFT DRINKS IN KENYA
- EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split.
- What next for soft drinks?
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers continue to be price sensitive
- Increasing demand for reduced sugar options
- Coca-Cola still dominates, but competitors looking for a bigger slice
- PROSPECTS AND OPPORTUNITIES
- Degree of premiumisation over forecast period.
- Increasing sustainability concerns
- E-commerce sees some value growth.
- CATEGORY DATA
- Table 61 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 62 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 63 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 64 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 65 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 66 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 67 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 68 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 69 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
- Table 70 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 71 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 72 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 73 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 74 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 75 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 76 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 77 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 78 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 79 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
- Table 80 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
- JUICE IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers continue to be price sensitive
- Health-consciousness driving consumers to seek natural and low-sugar options.
- Stable competition as leading brands focus on innovation and digital expansion.
- PROSPECTS AND OPPORTUNITIES
- Rising demand for functional juices to drive innovation
- Sustainability increasingly important.
- Uncertainties remain, including drought
- CATEGORY DATA
- Table 81 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 82 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 90 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
- BOTTLED WATER IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Still bottled water continues to dominate
- Rising prices lead to shift toward budget-friendly bottled water choices.
- KPC enters drinking water business in revenue push.
- PROSPECTS AND OPPORTUNITIES
- Sustainability a growing concern
- Shift towards refillable water solutions dampens volume sales.
- Digital and direct-to-consumer sales sees some groowth.
- CATEGORY DATA
- Table 93 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 94 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 95 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 96 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 97 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 98 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 99 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 100 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 101 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 102 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 103 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 104 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
- ENERGY DRINKS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Energy drinks best performing soft drink in 2024
- Younger consumers fuels growth of energy drinks.
- Increasing competition for Red Bull
- PROSPECTS AND OPPORTUNITIES
- Rosy outlook over forecast period
- Brands focus on expanding into rural areas
- Influencer collaborations boost brand loyalty among young consumers.
- CATEGORY DATA
- Table 33 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 34 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 35 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 36 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 37 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 38 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 39 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 40 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 41 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 42 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 43 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 44 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
- CONCENTRATES IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Muted volume growth for concentrates in 2024
- Consumers looking for healthier offerings
- Influencers boost brand visibility
- PROSPECTS AND OPPORTUNITIES
- Continuing muted volume growth
- Focus on healthier positioning and expansion of flavours
- Possible resurgence of power concentrates over forecast period
- CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 45 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 46 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 47 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 48 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 49 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
- Table 50 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 51 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 52 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 53 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 54 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 55 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 56 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 57 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 58 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 59 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 60 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
- RTD TEA IN KENYA
- 2024 DEVELOPMENTS
- Premiumisation in RTD tea.
- Inflation dampens volume sales
- Kombucha gains momentum
- PROSPECTS AND OPPORTUNITIES
- Increasing health-awareness drives product innovation.
- Digital marketing and social media boost RTD tea
- RTD COFFEE IN KENYA
- 2024 DEVELOPMENTS
- Though niche, RTD coffee registers growth.
- Health-consciousness driving demand for premium RTD coffee
- On-the-go consumption drives growth in RTD coffee
- PROSPECTS AND OPPORTUNITIES
- Further growth in demand over forecast period.
- Space for more affordable brands.
- Continuning low penetration in rural areas
Pricing
Currency Rates
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