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Soft Drinks in Kazakhstan

Publisher Euromonitor International
Published Dec 24, 2025
Length 79 Pages
SKU # EP20680684

Description

Volume sales increase in 2025, though consumers remain price sensitive. Both carbonates and bottled water continues to lead in terms of volume sales, though RTD tea registers the highest volume growth. Energy drinks also perform strongly, despite introduction of ban of selling energy drinks to under 21-year-olds.

Euromonitor International's Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

79 Pages
Soft Drinks in Kazakhstan
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
2025 marks a recovery, as inflation eases
KEY DATA FINDINGS
INDUSTRY PERFROMANCE
Recovery, after previous difficult year
Consumers still price sensitive
RTD tea strongest performer
Continuing flavour innovation
WHAT’S NEXT?
Moderate volume growth over forecast period
Continuing price sensitivity
Continuing regulatory pressure on energy drinks
COMPETITIVE LANDSCAPE
Coca-Cola holds on to commanding lead and makes strong recovery after difficult 2024
RG Brands has significant foothold
CHANNELS
Small local grocers lead, but lose value share
E-commerce and convenience stores register healthy value growth
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy volume growth
INDUSTRY PERFORMANCE
Recovery for carbonates in 2025
Tonic Water/mixers/other bitters registers highest volume growth
WHAT’S NEXT?
Modest volume growth over forecast period
Flavour innovations keep consumers engaged
Reduced sugar fails to gain traction
COMPETITIVE LANDSCAPE
Coca-Cola continues to dominate, with PepsiCo in second position
Some smaller players making an impact
CHANNELS
Small local grocers lead retail distribution, but are losing volume share
Significant volume sales through foodservice
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Little room for more premium offerings
INDUSTRY PERFORMANCE
Minimal volume growth, though some recovery from previous years
Juice drinks (up to 24% juice) gain most volume share
WHAT’S NEXT?
Minimal volume growth, with consumers still price sensitive
Flavour key driver of differentiation
Not from concentrates 100% juice continues to be niche
COMPETITIVE LANDSCAPE
RG Brands holds on to commanding lead
Galanz Bottlers gains most volume share
CHANNELS
Small local grocers lead retail distribution, but are losing volume share
Significant volume sales through foodservice
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ongoing issues with tap water support volume sales
INDUSTRY PERFORMANCE
Continuing volume growth for bottled water
Flavoured bottled water registers highest volume growth
WHAT’S NEXT?
Further healthy volume growth
Minimal innovation over forecast period
Limited demand for functional bottled water as yet
COMPETITIVE LANDSCAPE
RG Brands continues to lead, with Unix close behind
Coca-Cola performs strongly
CHANNELS
Small local grocers lead retail distribution, but are losing volume share
Some volume sales through foodservice
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN KAZAKHSTAN
2025 DEVELOPMENTS
Awareness on the rise
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy drinks prove very resilient
INDUSTRY PERFORMANCE
Further volume growth, despite ban on sales to under 21-year-olds
Reduced sugar energy drinks gain the most volume share
WHAT’S NEXT?
Healthy volume growth over forecast period
Innovation, affordability and effective marketing drive volume sales
Further restrictions possible
COMPETITIVE LANDSCAPE
Gorilla brands continues to dominate
Tassay makes quick impact
CHANNELS
Small local grocers lead retail distribution, but are losing volume share
Significant volume sales through foodservice
CATEGORY DATA
Table 77 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 78 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Limited interest in concentrates
INDUSTRY PERFORMANCE
Marginal volume decline in 2025
Liquid concentrates gain most volume share
WHAT’S NEXT
Growth flat over forecast period
Limited innovation sees concentrates continuing to struggle
Opportunities in focusing on a healthier positioning
COMPETITIVE LANDSCAPE
Russian and local companies dominate
Smaller players come and go
CHANNELS
Differing distribution for liquid and powder concentrates
Convenience stores and e-commerce register healthy volume growth
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 90 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea best performing soft drink in 2025
INDUSTRY PERFORMANCE
Continuing thirst for RTD tea
Flavour innovation key driver of sales
WHAT’S NEXT?
Rosy outlook over forecast period
Continuing focus on flavours
Little demand for reduced sugar offerings
COMPETITIVE LANDSCAPE
Galanz Bottlers holds on to commanding lead
Fuze Tea registers explosive volume growth
CHANNELS
Small local grocers lead retail distribution, but are losing volume share
Significant volume sales through foodservice
CATEGORY DATA
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 106 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee still an emerging product
INDUSTRY PERFORMANCE
Healthy volume growth in 2025
Volume sales continue to be low
WHAT’S NEXT
Lower growth over forecast
RTD coffee ripe for innovation
Younger consumers drive volume growth
COMPETITIVE LANDSCAPE
Two top players continue to dominate
Little space for more premium players
CHANNELS
Small local grocers lead retail distribution, but are losing volume share
Minimal volume sales through foodservice
CATEGORY DATA
Table 117 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 118 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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