
Soft Drinks in Hungary
Description
Soft Drinks in Hungary
Soft drinks in Hungary faced significant challenges in 2022-2023, due to high inflation, tax changes and preparations for the Deposit Return Scheme (DRS). These factors, along with strong pressure on consumer purchasing power, led to decreases in off-trade volume sales amid price hikes. In 2024, the industry began to recover, with rebounds in off-trade volume growth, although a number of categories, and soft drinks overall, had yet to reach 2022 sales levels.
Euromonitor International's Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
87 Pages
- Soft Drinks in Hungary
- Euromonitor International
- November 2024
- List Of Contents And Tables
- SOFT DRINKS IN HUNGARY
- EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
- APPENDIX
- Fountain sales in Hungary
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- The demand for carbonates rebounds in 2024 but constraints remain
- New launches and the popularity of gin and tonic cocktails boost tonic water
- The leading players continue to invest in the category
- PROSPECTS AND OPPORTUNITIES
- Carbonates to continue to recover as economic pressures ease
- Innovation to stimulate interest in a saturated category
- “Easy-mixes” culture to push tonic water/mixers/other bitters but RTD alternatives present a threat
- CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
- JUICE IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressure and legislation and schemes impact prices and costs
- Private label struggles amid narrower price differentials with branded rivals
- Sió-Eckes leverages a well-known and popular portfolio to lead juice
- PROSPECTS AND OPPORTUNITIES
- Juice to see premiumisation in the forecast period
- Enduring appeal of affordable, widely available and developing juice drinks
- Packaging developments to cater to growing consumption occasions
- CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
- BOTTLED WATER IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising costs and upward pressure on prices dampen demand
- Flavoured bottled water offers added-value alternative to regular carbonates and bottled water
- New product development reflects growth potential of functional bottled water
- PROSPECTS AND OPPORTUNITIES
- Price stabilisation to foster an upturn in off-trade volume sales
- New launches and health-orientated demand to expand functional bottled water's offer and appeal
- Ongoing investment to spur flavoured bottled water’s profile and growth potential
- CATEGORY DATA
- Table 133 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 134 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 135 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 136 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 137 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 138 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 139 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 140 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 141 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 142 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 143 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 144 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
- SPORTS DRINKS IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth is derived from a low sales base but also health and fitness trends
- Marketing focus on sports and fitness to push awareness and demand
- Narrowing of the price gap favours brands over private label
- PROSPECTS AND OPPORTUNITIES
- Health and fitness trend continues to offer penetration opportunities
- Innovation to push nutritional benefits of sports drinks
- Local players to look to new product and packaging developments to compete
- CATEGORY DATA
- Table 69 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 70 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
- ENERGY DRINKS IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Energy drinks recovers dynamism to return to off-trade volume growth
- Zord launch illustrates the dynamism of social media as a marketing tool
- Innovation remains a key competitive tool
- PROSPECTS AND OPPORTUNITIES
- Brand dynamism to undermine private label offer
- New bill threatens energy drinks consumption
- Healthier positioning to improve consumer perception of energy drinks
- CATEGORY DATA
- Table 81 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 82 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
- CONCENTRATES IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- New flavours add some dynamism to the category in a still tough economic and operating climate
- Marketing and promotion to win over consumers to liquid concentrates
- The sports and fitness trend may offer some respite for declining powder concentrates
- PROSPECTS AND OPPORTUNITIES
- Promotions and healthier options to stimulate the demand for liquid concentrates
- Company activity is essential to gain a competitive advantage
- Local players to maintain their stronghold on the category
- CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 94 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 95 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 97 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 98 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 99 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 100 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 101 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 102 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 103 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 104 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 105 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 106 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 107 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
- RTD TEA IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Company investments and improving economic conditions spur a return to off-trade volume growth
- Private label’s main competitive advantage weakens to hand the initiative to brands
- Strong investments maintain Xixo’s competitive advantages
- PROSPECTS AND OPPORTUNITIES
- Economic stabilisation and new product development to boost RTD tea
- Well-supported brands to continue to exert strong pressure on private label
- Players aim to reduce the high seasonality of RTD tea consumption
- CATEGORY DATA
- Table 108 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 109 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
- Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
- RTD COFFEE IN HUNGARY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Slower unit price growth, low per capita consumption, innovation and price promotions boost demand
- Premium image of RTD coffee and smaller price difference with private label spur a preference for brands
- Hell Energy Magyarország continues to invest to consolidate its leadership of RTD coffee
- PROSPECTS AND OPPORTUNITIES
- Bright outlook for a fast-developing category
- Innovations covering products and packaging to pique the interest of existing and new consumers
- Premiumisation trend to add dynamism to RTD coffee
- CATEGORY DATA
- Table 121 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 122 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 125 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 127 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 128 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
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