Soft Drinks in Guatemala
Description
Demand for soft drinks in Guatemala is driven by affordability, impulse purchases, and the need to stay hydrated in a hot climate. Carbonates continue to be widely consumed and culturally familiar, while bottled water is essential due to limited public water quality. Health and wellness trends are shaping preferences, with functional sports drinks, RTD tea, and energy drinks gaining traction. At the same time, younger consumers are increasingly seek experiential flavours, herbal benefits, and di...
Euromonitor International's Soft Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
87 Pages
- Soft Drinks in Guatemala
- Euromonitor International
- December 2025
- List Of Contents And Tables
- SOFT DRINKS IN GUATEMALA
- EXECUTIVE SUMMARY
- Affordability continues to drive soft drinks preferences
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Modest growth as economic conditions improve but consumers remain price conscious
- Continued strong demand for carbonates and bottled water
- Rising demand for functional hydration and better-for-you options
- WHAT’S NEXT?
- Climate-driven hydration needs to support steady growth for soft drinks
- Health and wellness trends will impact soft drinks preferences
- Experiential beverages and AI-powered marketing will connect with young consumers
- COMPETITIVE LANDSCAPE
- Cola-Cola consolidates its lead, ahead of local challengers
- Embotelladora Centroamericana leads growth through Gatorade innovation
- CHANNELS
- Small local grocers remains core distribution channel
- Discounters and convenience stores gain ground
- Foodservice vs retail split
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Carbonates remains largest category
- INDUSTRY PERFORMANCE
- Carbonates continues growing, driven by association with indulgence and product variety
- Regular cola carbonates lead volume growth
- WHAT’S NEXT?
- Carbonates set for steady growth amid rising preference for larger, value-oriented formats
- Functional carbonates could gain traction amongst health-conscious consumers
- Players will expand sustainability programmes
- COMPETITIVE LANDSCAPE
- Global players seek to forge connections with new generations
- Coca-Cola de Guatemala drives growth through expanded reach, affordable formats and digitalisation
- CHANNELS
- Small local grocers leads distribution
- Discounters and convenience retailers gain traction
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Juice navigates shifting perceptions amid health trends
- INDUSTRY PERFORMANCE
- Juice shows minimal growth due to its high perceived sugar content
- Coconut and other plant waters sees strong growth driven by health positioning
- WHAT’S NEXT?
- Juice will see sustained growth, supported by its affordability
- Scope for expanding consumption occasions, such as on-the-go hydration
- Mainstream juice brands must innovate with more specific functional claims to connect with health-conscious consumers
- COMPETITIVE LANDSCAPE
- Alimentos Maravilla continues to lead juice amid mounting competitive pressures
- Jumex and Del Valle are key growth drivers
- CHANNELS
- Small local grocers remains key channel for juice purchases
- Convenience stores emerge as key growth channel
- CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Bottled water remains essential for daily hydration
- INDUSTRY PERFORMANCE
- Bottled water sales continue to rise amid limited access to safe drinking water
- Carbonated purified water gains momentum from a low base
- WHAT’S NEXT?
- Persistent concerns over public drinking water quality continue to drive bottled water consumption in Guatemala
- Presence of microplastics is growing concern
- Preventive health awareness to fuel bottled water growth
- COMPETITIVE LANDSCAPE
- Fábrica de Bebidas Gaseosas Salvavidas leads in bottled water, with affordability being key positioning strategy
- Cola-Cola drives growth with Dasani and Seagram’s
- CHANNELS
- Small local grocers remains key distribution channel
- Rising demand for single-serve formats drives growth of convenience stores
- CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sports drinks meet functional hydration needs
- INDUSTRY PERFORMANCE
- Sports drinks benefits from growing demand for effective hydration and functional benefits
- Regular sports drinks lead growth
- WHAT’S NEXT?
- Active lifestyles and warmer temperatures will boost demand
- Multifunctionality will be key growth driver in sports drinks
- Environmental initiatives will begin to emerge
- COMPETITIVE LANDSCAPE
- Embotelladora Centroamericana consolidates its leadership in sports drinks
- Gatorade adapts to lifestyle preferences with targeted offerings
- CHANNELS
- Small local grocers are key points for impulse purchases
- Discounters and convenience stores lead growth while e-commerce remains niche
- CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Functionality meets indulgence
- INDUSTRY PERFORMANCE
- Steadily growing demand for energy drinks
- Regular energy drinks remains the preferred option
- WHAT’S NEXT?
- Growing availability of affordable options will democratise demand
- Energy drinks can tap into growing sports nutrition trend
- Growing health concerns will give rise to more natural formulations
- COMPETITIVE LANDSCAPE
- Alimentos Maravilla leads energy drinks with Raptor
- Monster sees dynamic growth
- CHANNELS
- Small local grocers is key to democratisation of energy drink consumption
- Convenience retailers is fastest-growing channel
- CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Concentrates remain affordable but face convenience challenges
- INDUSTRY PERFORMANCE
- Modest growth as convenience drives consumer preferences
- Affordable powder concentrates show greatest resilience
- WHAT’S NEXT?
- Concentrates will struggle to align with modern consumer preferences
- Innovation should combine functionality with affordability
- Concentrates are evolving to meet demand for less sweet, lower-calorie options
- COMPETITIVE LANDSCAPE
- Leading players focus on local flavours and emerging health attributes
- Affordable brands gain traction
- CHANNELS
- Small local grocers remain key but face competition from modern retail formats
- Discounters gain ground in price-sensitive market
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD tea benefits from its wellness positioning
- INDUSTRY PERFORMANCE
- RTD tea attracts younger, indulgence-seeking consumers
- Reduced sugar RTD tea is viewed as lighter, health-oriented alternative
- WHAT’S NEXT?
- RTD tea will continue to gain traction as a light, wellness-focused beverage
- RTD functional teas offer scope for growth
- Brands to align with wellness and lifestyle experiences
- COMPETITIVE LANDSCAPE
- Pepsicola Interamericana leads RTD tea with Lipton
- Lipton consolidates its leadership through focus on connecting with younger consumers
- CHANNELS
- Guatemalans continue to favour small local grocers
- Discounters gain ground
- CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN GUATEMALA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD coffee remains niche, convenience-driven category
- INDUSTRY PERFORMANCE
- RTD coffee registers weak performance, despite strong coffee culture
- Limited availability of sugar-free alternatives
- WHAT’S NEXT?
- RTD coffee will face challenges in connecting with local consumers
- Functional positioning could boost consumer interest
- Effects of climate change could drive demand for cold drinks, including RTD coffee
- COMPETITIVE LANDSCAPE
- Sigma Alimentos leads with Café Olé brand
- Cacaolat maintains resilience in a stagnant landscape
- CHANNELS
- RTD Coffee shows limited distribution beyond supermarkets
- Forecourt retailers emerges as strategic point of sale
- CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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