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Soft Drinks in Georgia

Publisher Euromonitor International
Published Dec 24, 2025
Length 74 Pages
SKU # EP20680688

Description

Soft drinks remain deeply embedded in Georgian consumption habits, while increasingly busy lifestyles, tourism, and a growing interest in healthier options are reinforcing demand. However, consumers remain strongly price sensitive, prompting widespread promotions and demand for affordable products. Innovation focuses on packaging and flavour extensions rather than radical reformulation. The expansion of modern bricks-and-mortar retail, the rise of convenience-led purchasing, and the growing adop...

Euromonitor International's Soft Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

74 Pages
Soft Drinks in Georgia
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN GEORGIA
EXECUTIVE SUMMARY
Convenience, affordability, and health drive sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Continued growth for soft drinks
Gradual shift towards healthier choices
Consumers prioritise affordability amid mounting cost-of-living pressures
WHAT’S NEXT
Forecast steady growth despite price increases
Convenience will be key innovation driver
Further expansion of modern grocery retail will increase competitive pressures
COMPETITIVE LANDSCAPE
Coca-Cola strengthens leadership through marketing and chiller cabinet expansion
Caffeine-focused brands see strong performance
Growing presence of parallel imports
CHANNELS
Convenience stores remains leading distribution channel
E-commerce registers rapid growth
Retailers’ optimisation strategies pose challenges for soft drinks players
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Carbonates remain highly popular with Georgian consumers
INDUSTRY PERFORMANCE
Continuation of positive growth trajectory
Reduced sugar lemonade/lime leads growth
WHAT’S NEXT?
International brands will drive continued growth
Local brands will turn to premiumisation amid fierce competition
Health and wellness trend will gain traction
COMPETITIVE LANDSCAPE
Coca-Cola holds leading position
Cola-Cola drives sales through marketing investment and chiller cabinet expansion
CHANNELS
Convenience stores remains primary channel
Convenience stores and e-commerce register rapid growth
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability is key for juice purchases
INDUSTRY PERFORMANCE
Price pressures push consumers towards more affordable choices
Cappy drives rapid expansion
WHAT’S NEXT?
Price dynamics will shape purchasing behaviour
Expanding variety of flavours and packaging formats
Retailers to increase private imports to boost margins
COMPETITIVE LANDSCAPE
Cola-Cola leads juice with Cappy
Cappy benefits from affordable positioning
CHANNELS
Convenience stores leads juice distribution
Nikora and Orinabiji drive growth of convenience stores
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, innovation, and price dynamics shape bottled water
INDUSTRY PERFORMANCE
Modest growth amid price pressures
Still flavoured bottled water leads growth
WHAT’S NEXT?
Steady, yet modest growth expexted, supported by rising on-the-go consumption and flavoured varieties
Innovations will drive expansion
Rising prices could lead to greater polarisation
COMPETITIVE LANDSCAPE
Borjomi maintains leadership
Coca-Cola’s Mtis brand leads growth
CHANNELS
Convenience stores continue to replace small local grocers
E-commerce fastest-growing channel
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports drinks remains small, yet evolving category
INDUSTRY PERFORMANCE
Low consumer awareness and stiff competition hinder widespread adoption
Regular sports drinks dominate sales
WHAT’S NEXT?
Rising levels of health awareness to drive growth
Expected entry of new players
Price sensitivity could constrain growth
COMPETITIVE LANDSCAPE
Sports drinks remains relatively consolidated, with Oshee leading sales
Smaller players show most dynamic performance
CHANNELS
Supermarkets remains key channel for sports drinks
Convenience stores leads growth
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy drinks gains traction amid health and convenience trends
INDUSTRY PERFORMANCE
Functional benefits and busy lifestyles drive demand
Rapid growth of reduced sugar options
WHAT’S NEXT?
Energy drinks poised for robust growth
Battle for shelf space amid intense competition
Price sensitivity will remain crucial factor
COMPETITIVE LANDSCAPE
Iberia Refreshments JSC leads energy drinks with Boom Fire
XL Energy is fastest-growing player
CHANNELS
Convenience stores meet on-the-go needs
E-commerce sees rapid expansion
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN GEORGIA
2025 DEVELOPMENTS
CATEGORY DATA
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea benefits from health trends and convenience-led consumption
INDUSTRY PERFORMANCE
Robust growth for RTD tea as consumers seek perceived healthier alternatives
Reduced sugar RTD tea remains undeveloped
WHAT’S NEXT?
Steady growth for RTD tea, supported by shift away from perceived high-sugar carbonates and expansion of modern retail
Growing presence of reduced sugar alternatives
Category will face increasing price pressure
COMPETITIVE LANDSCAPE
Coca-Cola leads with Fuse Tea
Unilever leads growth with Lipton Ice Tea
CHANNELS
Convenience stores lead sales
Retailers expand their networks
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD coffee gains traction amid convenience-driven demand
INDUSTRY PERFORMANCE
RTD coffee continues to grow from low base amid strong on-trade competition
Awareness and convenience drive growth but high prices limit reach
WHAT’S NEXT?
RTD coffee sales will be supported by convenience, but constrained by on-trade competition
Expanded assortment of products
Retail optimisation may limit growth
COMPETITIVE LANDSCAPE
Europroduct Ltd leads fragmented landscape
Odean Foods leads growth
CHANNELS
Convenience stores dominates RTD coffee distribution
E-commerce gains traction
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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