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Soft Drinks in Finland

Publisher Euromonitor International
Published Dec 08, 2025
Length 97 Pages
SKU # EP20676890

Description

Off-trade RTD volume sales of soft drinks are seeing small growth in Finland in 2025, with volume growth up compared to the previous year. Meanwhile, value sales are also maintaining positive growth, supported by high unit prices overall. The main challenge faced by soft drinks is that some categories are facing maturity and thus seeing lower scope for further growth. Overall, however, consumer demand for thirst-quenching, refreshing, indulgent, functional, and convenient soft drinks is boosting...

Euromonitor International's Soft Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

97 Pages
Soft Drinks in Finland
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN FINLAND
EXECUTIVE SUMMARY
Positive sales supported by steady demand for a variety of soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Flavour innovation is a key trend in new product developments in soft drinks
Health and wellness trends continue to inspire low-sugar and functional beverages
Demand for convenience leads to a wider range of format sizes to meet on-the-go needs
WHAT’S NEXT?
Positive sales will continue, supported by baseline demand and new product developments
Health and wellness trends will remain key to innovations in soft drinks
Sustainability and ethical sourcing will become increasingly standard
COMPETITIVE LANDSCAPE
Coca-Cola maintains lead thanks to strong brand recognition and high consumer loyalty
Meira benefits from entering RTD coffee with Segafredo brand, which is well-known for its sustainability initiatives
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Finland
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
A positive performance for carbonates supported by baseline demand
INDUSTRY PERFORMANCE
Consumer demand for refreshing and indulgent beverages drives sales
Reduced-sugar options continue to attract attention
WHAT’S NEXT?
Ongoing steady growth will be supported by baseline demand and new product innovations
Manufacturers will continue to improve their sustainability credentials
Health and wellness trends will remain key to new product developments
COMPETITIVE LANDSCAPE
Coca-Cola maintains lead in carbonates thanks to exceptionally strong brand recognition and ongoing innovations
S Group sees exceptional company growth, thanks to expansion with the Coop private label line
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice falls into a negative volume slump due to strong competition from other categories
INDUSTRY PERFORMANCE
Juice faces challenges due to category maturity and high sugar content, inspiring new product developments
100% juice sees the least steep decline, with reconstituted versions available at more competitive prices
WHAT’S NEXT?
Volume sales of juice will remain flat due to category maturity, as manufacturers aim to attract consumers with wellness options and flavour experiences
A focus on sustainability and social responsibility will continue
Health and wellness trends inspire the popularity of juice shots
COMPETITIVE LANDSCAPE
Eckes-Granini Finland maintains lead thanks to strong and trusted brand portfolio and ongoing innovations
Rawmance benefits from Foodin brand’s strong focus on natural, organic, local, and ethically produced ingredients
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bottled water enjoys healthy volume and value sales, thanks to offering hydration and fortification
INDUSTRY PERFORMANCE
Bottled water benefits from consumers’ focus on health and wellness
Sparkling flavoured bottled water popular, with new launches attracting attention
WHAT’S NEXT?
Bottled water will maintain a positive performance over the forecast period
Sustainability trends focus on eco-friendly packaging
Health and wellness trends inspire fortified bottled water options
COMPETITIVE LANDSCAPE
Hartwall leads thanks to longstanding image of trust in Finland
Laitilan Wirvoitusjuomatehdas benefits from trendy flavour launches and social responsibility efforts
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy sales for sports drinks, driven by wellness and exercise trends
INDUSTRY PERFORMANCE
Stable demand for drinks which help with hydration, performance, and recovery
Regular sports drinks continue to prove more popular than reduced-sugar variants
WHAT’S NEXT?
Slower growth expected for sports drinks over the forecast period
Sustainability trends will continue, with major players leading this trend
Health and wellness trends will continue to drive innovations, with a focus on reduced sugar and added-benefit fortifications
COMPETITIVE LANDSCAPE
Coca-Cola maintains lead with strong Powerade brand
Kesko Oyj sees strong growth thanks to success of its private label Pirkka brand
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of energy drinks enjoy healthy growth thanks to strong demand for energy-boosting beverages
INDUSTRY PERFORMANCE
Energy drinks attract attention with unique flavour experiences
Reduced sugar energy drinks appeal to health-conscious consumers are see various new launches
WHAT’S NEXT?
Energy drinks will maintain positive growth, supported by strong consumer demand
Innovations in energy drinks will focus on extra functionality and meeting tailor-made energy needs
Health and wellness trends will continue to inspire new product developments
COMPETITIVE LANDSCAPE
Red Bull maintains leads thanks to strong brand recognition
Red Bull also enjoys the strongest growth in energy drinks, thanks to sustained efforts
CHANNELS
Hypermarkets benefit from wide assortments and frequent special offers
Discounters is the distribution channel seeing the strongest growth
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Low stable volume growth reflects baseline demand in concentrates
INDUSTRY PERFORMANCE
Concentrates benefit from evolving consumer trends towards modern variants
Powder concentrates sees by far the strongest growth, supported by sports-orientated variants
WHAT’S NEXT?
Flat volume sales expected, with value growth better supported by health-focussed premium offerings
Sustainability considerations will consider to feature strongly in manufacturers’ strategies
Plant-based options set to see developments
COMPETITIVE LANDSCAPE
MySoda leads in volume, while private label Pirkka is the value leader
Collective “others” sees strongest growth, with Raikastamo a company of note
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive sales for RTD tea lead by carbonated RTD tea and kombucha
INDUSTRY PERFORMANCE
Kombucha and iced tea attract consumer attention and new product developments
Carbonated RTD tea and kombucha remain popular
WHAT’S NEXT?
Positive sales will continue, led by kombucha trend
Sustainability initiatives will continue to be an important consideration for manufacturers
Flavour exploration and on-the-go formats will feature in new product developments
COMPETITIVE LANDSCAPE
Kesko Oyj benefits from popularity of its high-quality, affordable, private label Pirkka line
Domestic Good Guys sees robust growth thanks to its domestic kombucha brand
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of RTD coffee see a healthy performance thanks to offering convenient, on-the-go options
INDUSTRY PERFORMANCE
RTD coffee particularly popular with busy, younger consumers who follow modern trends
Health and wellness features and ethical coffee sourcing feature in new product developments
WHAT’S NEXT?
Ongoing positive sales ahead, with a variety of new product developments expected
Premiumisation strategies will help RTD coffee compete against regular coffee and energy drinks
Modern innovations include sustainable coffee printing ink
COMPETITIVE LANDSCAPE
Juustoportti continues to benefit from purchase of the Frezza brand
Meira benefits from popularity of its Segafredo RTD coffee brand
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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