Soft Drinks in Estonia
Description
Demand for soft drinks in Estonia has been affected by a cold summer and cautious consumer spending, amid continuing economic uncertainty. Shifts towards low-sugar and added-value beverages, including energy and functional drinks, are reshaping consumption preferences. Private label offerings remain limited in carbonates and energy drinks but have a stronger presence in juice and economy bottled water. Coca-Cola HBC Eesti AS remains the leading player, with a strong presence across key categorie...
Euromonitor International's Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
82 Pages
- Soft Drinks in Estonia
- Euromonitor International
- December 2025
- List Of Contents And Tables
- SOFT DRINKS IN ESTONIA
- EXECUTIVE SUMMARY
- Soft drink sales are impacted by weather, price rises, and changing consumer preferences
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Off-trade volumes decline amid cool summer and cautious consumer spending
- Shift towards added-value and low-sugar beverages
- Private label growth constrained by strong brand loyalty in key categories
- WHAT’S NEXT?
- Flat outlook as price sensitivity and category saturation limit growth
- Value-added drinks will continue to gain ground among younger consumers
- Weather conditions will continue to impact sales
- COMPETITIVE LANDSCAPE
- Coca-Cola lead sales, thanks to strong positions in carbonates and energy drinks
- CHANNELS
- Supermarkets and hypermarkets lead sales
- Lidl drives growth of discounters
- Foodservice vs retail split
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Challenging times for carbonates
- INDUSTRY PERFORMANCE
- VAT increase and cold summer weather weigh on off-trade carbonates
- Reduced sugar colas lead volume growth
- WHAT’S NEXT?
- Carbonates faces stagnation amid health trends and maturity
- Flavour innovation will be limited as focus shifts to sugar-free variants
- COMPETITIVE LANDSCAPE
- Coca-Cola continues to dominate sales
- Lidl drives growth through private label Freeway range
- CHANNELS
- Supermarkets and hypermarkets lead sales
- Discounters channel drives growth
- CATEGORY DATA
- Table 97 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 98 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 99 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 100 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 101 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 102 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 103 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 104 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 105 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
- Table 106 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 107 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 108 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 109 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 110 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 111 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 112 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 113 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 114 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 115 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
- Table 116 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growing health awareness hampers sales
- INDUSTRY PERFORMANCE
- Off-trade juice volumes continue to decline
- Not from concentrate juice shows greatest resilience
- WHAT’S NEXT?
- Juice volumes set to decline amid competition from alternative beverages
- Limited innovation and rising private label presence
- Proposed sugar tax may impact juice consumption
- COMPETITIVE LANDSCAPE
- A ?Le?Coq AS remains top juice player, but faces rising pressure from private label
- Lidl Eesti OÜ emerges as a fastest-growing player with private label Solevita
- CHANNELS
- Supermarkets and hypermarkets lead sales
- Discounters channel drives growth
- CATEGORY DATA
- Table 33 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 34 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 36 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 37 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 39 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 40 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 42 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Functional and value-added waters lead growth amid challenging conditions
- INDUSTRY PERFORMANCE
- Bottled water volumes under pressure amid price and poor weather conditions
- Functional bottled water remains relatively resilient
- WHAT’S NEXT?
- Modest recovery expected as value-added offerings drive demand
- Persistent demand for affordable bulk formats
- Sugary-drink tax may boost demand for plain bottled water
- COMPETITIVE LANDSCAPE
- Värska Vesi AS leads bottled water
- ETK Group drives growth with Säästu private label
- CHANNELS
- Supermarkets and hypermarkets lead sales
- Discounters channel drives growth
- CATEGORY DATA
- Table 117 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 118 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 119 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 120 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 121 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 122 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 123 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 124 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 125 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 126 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 127 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 128 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Wellness trends impact demand
- INDUSTRY PERFORMANCE
- Sports drinks maintains growth but faces competition from adjacent categories
- Reduced sugar variants lead growth
- WHAT’S NEXT?
- Steady, yet slower growth amid competition from competing categories
- Functional enhancements will remain central to sports drinks innovation
- Sugary drinks tax likely to influence consumption
- COMPETITIVE LANDSCAPE
- A?Le?Coq AS leads amid growing competition
- Apricot OÜ drives growth with Fat Burner
- CHANNELS
- Large grocery chains lead sales
- Discounters is most dynamic channel
- CATEGORY DATA
- Table 129 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 130 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Energy drinks benefit from growing demand for functional beverages
- INDUSTRY PERFORMANCE
- Energy drinks maintains strong upward growth trajectory
- Reduced sugar energy drinks leads growth
- WHAT’S NEXT?
- Continued growth amid increasing competition
- Flavour innovations and experimental marketing will sustain consumer interest
- Sugar tax will impact manufacturer strategies
- COMPETITIVE LANDSCAPE
- Tridens remains leading player
- Coca-Cola leads volume growth
- CHANNELS
- Supermarkets and convenience retailers lead sales
- E-commerce is most dynamic channel
- Table 45 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 46 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 47 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 48 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 49 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 50 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 51 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 52 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 53 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 54 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 55 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 56 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Weak positioning and lack of convenience hinder sales
- INDUSTRY PERFORMANCE
- Persistent stagnation amid ongoing challenges
- Powder concentrates show stability, while liquid offerings remain preferred choice
- WHAT’S NEXT?
- Gloomy outlook for concentrates
- Premium liquid offerings have potential for growth
- Sugar tax will bring reformulation into focus
- COMPETITIVE LANDSCAPE
- Orkla Eesti AS leads concentrates
- Okla Eesti AS strengthens its position, thanks to deep knowledge of local tastes
- CHANNELS
- Supermarkets and hypermarkets lead sales
- Discounters channel sees rapid growth
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 65 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 66 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 67 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 68 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 70 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 72 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD tea faces ongoing pressures
- INDUSTRY PERFORMANCE
- Declining sales amid competition from more innovative RTD offerings
- Reduced sugar offerings show greatest resilience
- WHAT’S NEXT?
- Continued decline for RTD tea
- Private label could gain visibility
- Forthcoming sugar tax could encourage reformulation
- COMPETITIVE LANDSCAPE
- Cola-Cola maintains leadership with Nestea
- Private label expands from low base
- CHANNELS
- Supermarkets and hypermarkets lead sales
- E-commerce continues to gain traction
- CATEGORY DATA
- Table 73 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 74 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 75 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 76 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 77 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 78 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 79 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 80 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 81 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 82 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 83 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 84 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN ESTONIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for RTD coffee remains highly seasonal
- INDUSTRY PERFORMANCE
- RTD coffee remains a niche beverage
- Differentiation remains limited
- WHAT’S NEXT?
- RTD coffee will retain niche status
- RTD could benefit from convenience and functional appeal
- Planned sugary-drinks tax may influence RTD coffee consumption
- COMPETITIVE LANDSCAPE
- Paulig continues to strengthen its leading presence
- Eugesta Eesti gains traction with Starbucks-branded products
- CHANNELS
- Supermarkets and hypermarkets remain primary distribution channels
- Discounters continues to expand
- CATEGORY DATA
- Table 85 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 86 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 87 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 88 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 89 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 90 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 91 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 92 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 93 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 94 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 95 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 96 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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