
Soft Drinks in Egypt
Description
Soft Drinks in Egypt
In 2024, Egypt's soft drinks landscape experienced strong off-trade volume growth across nearly all categories, driven largely by the country's expanding population, with a significant proportion under the age of 30. This demographic is fuelling demand for a wider range of soft drinks, seeking diverse tastes, flavours, and brands that cater to changing preferences. Alongside this, there has been a rise in consumer interest in local products, prompting new local brands to enter soft drinks under...
Euromonitor International's Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
78 Pages
- Soft Drinks in Egypt
- Euromonitor International
- November 2024
- List Of Contents And Tables
- SOFT DRINKS IN EGYPT
- EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
- APPENDIX
- Fountain sales in Egypt
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Carbonates records positive growth, despite rising prices in 2024
- A movement towards local brands leads eight domestic players to enter
- New local players offer health and wellness focused brands
- PROSPECTS AND OPPORTUNITIES
- Strong growth as innovations focus on low sugar and healthier formulas
- Local brands continue to make their mark on the carbonates landscape
- Health and wellness shapes new product development and aids higher price points
- CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
- JUICE IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflation negatively impacts demand for all juice types in 2024
- Package designs appeal to consumers by aligning with health trends
- A decline within nectars as lack of competition limits product innovation
- PROSPECTS AND OPPORTUNITIES
- Prices for juices are expected to rise, boosting sales of affordable options
- New products focus on healthier messaging to drive sales over the forecast period
- Slower growth for nectars as consumer shift to cheaper, or more expensive options
- CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
- BOTTLED WATER IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- As some consumers boycott global brands, demand increases for local products
- Growth for bulk water sales as concerns rise over the quality of tap water
- Nestlé focuses on rising demand for smaller, on-the-go bottles
- PROSPECTS AND OPPORTUNITIES
- Growing preferences for local brands, as affordability and national pride drives sales
- Prices for bottled water rises across the early forecast period
- Sustainable packaging increasingly appeals to consumers in Egypt
- CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
- SPORTS DRINKS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Supply chain issues cause an ongoing disturbance within sports drinks
- New brands appear during a challenging time for sports drinks
- CR7 is the leadings sports drink brand on the Egyptian landscape in 2024
- PROSPECTS AND OPPORTUNITIES
- The supply chain remains a decisive factor for the performance of sports drinks
- New brand innovations revive the sports drinks landscape
- Major multinationals may gain share within sports drinks
- CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
- ENERGY DRINKS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Energy drinks records positive growth, despite rising prices during 2024
- The wide variety of price points aids sales on the energy drinks landscape
- Stronger availability for zero sugar options within energy drinks
- PROSPECTS AND OPPORTUNITIES
- Health and wellness to drive demand for zero sugar energy products
- Economy brands to gain stronger position on the energy drinks landscape
- Innovation within flavours continues to shape the competitive landscape
- CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
- CONCENTRATES IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Slow growth for concentrates as consumers migrate to other options
- Tang leads the concentrates landscape with strong levels of brand loyalty
- Concentrates face stagnation as marketing efforts are minimal
- PROSPECTS AND OPPORTUNITIES
- Tang set to retain its lead of the landscape over the forecast period
- Lack of innovation over the forecast period limits the demand for concentrates
- Smaller packs gain ground as consumers appreciate cost savings
- CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
- RTD TEA IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTD tea records positive volume growth, driven by convenience and flavour
- Local brands gain a stronger presence on the RTD tea landscape
- Rising price points limit the consumer group for RTD tea products
- PROSPECTS AND OPPORTUNITIES
- Prices continue to rise, limiting the scope for RTD tea in Egypt
- Stronger demand for health-oriented RTD tea products
- The localisation trend will continue on the RTD tea landscape
- CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
- RTD COFFEE IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTD coffee records strong off-trade growth, bolstered by warm weather
- Nestlé leads, offering popular flavours in its on-the-go collection
- Prices continue to rise for RTD coffee as convenience drives demand
- PROSPECTS AND OPPORTUNITIES
- Growth is driven by promotional activities and convenience
- Price points will increasingly limit the audience for RTD coffee
- A variety of flavours and innovations are set to launch on the landscape
- CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
- ASIAN SPECIALITY DRINKS IN EGYPT
- 2024 DEVELOPMENTS
- Interest in Asian speciality drinks grows, supported by the on-trade
- Limited demand and uncertain supply hampers retail growth
- Asian speciality drinks has the lowest penetration in 2024
- PROSPECTS AND OPPORTUNITIES
- Awareness of Asian speciality drinks grows across the next five years
- Potential for local brands to innovate within Asian speciality drinks
- Appeal may remain restricted to affluent consumers, limiting growth
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