Report cover image

Soft Drinks in Ecuador

Publisher Euromonitor International
Published Dec 24, 2025
Length 82 Pages
SKU # EP20680702

Description

Sales of soft drinks are declining in Ecuador in 2025, with retail volume having fallen into a negative-figure slump following a more positive performance last year, and with value sales also falling. This demonstrates how economic conditions are influencing consumer behaviour in soft drinks, with affordability concerns and weaker labour conditions constraining purchasing power, prompting households to cut back on discretionary spending. Most categories are struggling to maintain volume sales, w...

Euromonitor International's Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

82 Pages
Soft Drinks in Ecuador
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Sales of soft drinks fall into negative-figure slumps in Ecuador in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitivity becomes notably decisive in consumer behaviour
Functional needs drive selective growth in niche areas
Retail channels appeal to different consumer needs
WHAT’S NEXT?
Sales will stabilise and see moderate growth over the forecast period
Major players will leverage product innovation and marketing strategies
Channel dynamics will remain a critical driver of growth
COMPETITIVE LANDSCAPE
Coca-Cola maintains strong leading place thanks to powerhouse brands and regional support of Arca Continental
Genommalab taps into demand for hydration, recovery, and functional beverages with Suerox
CHANNELS
Small local grocers maintain relevance, despite growing share of other retail channels
Discounters sees robust channel growth, thanks to expansion of Las Tiendas Tuti
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
A negative performance for carbonates in Ecuador, caused by several reasons
INDUSTRY PERFORMANCE
Weather, political uncertainty, and retail challenges impact performance
Reduced sugar options are generally preferred, while regular tonic water benefit from demand for mixers
WHAT’S NEXT?
Flat growth expected due to category maturity and channel shifts
Marketing as a key differentiator in a saturated carbonates market
Health and wellness as a structural challenge for carbonates
COMPETITIVE LANDSCAPE
Coca-Cola maintains strong lead thanks to well-known brand portfolio and distribution reach of Arca Continental
Tesalia Spring benefits from Pepsi’s more affordable price compared to Coca-Cola
CHANNELS
Small local grocers remains the most relevant channel, thanks to capacity for chilled goods inspiring impulse purchases
Discounters channel sees strongest growth from a low base
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice faces challenges from high sugar content and high prices
INDUSTRY PERFORMANCE
Juice drinks see small positive volume growth thanks to affordability compared to other juice options
Coconut and other plant waters benefit from aligning with health and wellness trends
WHAT’S NEXT?
Moderate growth ahead for juice, with maturity in core categories and opportunities for rising preferences
Functional positioning to drive growth in coconut water and 100% juice
Health and wellness trends weigh on nectars as sugar becomes a red flag
COMPETITIVE LANDSCAPE
Ajecuador SA leads juice with an affordable portfolio and wide distribution
Combined “others” see the strongest growth, thanks to rising popularity of private label
CHANNELS
Small local grocers drive juice sales while modern channels offer premium options
Discounters channel sees strongest growth from a low base
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of bottled water struggle to stay afloat due to lower demand
INDUSTRY PERFORMANCE
Bottled water faces sales pressure due to economic challenges and weather fluctuations
Carbonated bottled water sees some resilience due to a more premium perception
WHAT’S NEXT?
Bottled water will return to positive volume growth, thanks to aligning with health and wellness trends
Portfolio expansions and flavour innovations will help to support growth in bottled water
Health and sustainability trends: a double-edged sword for bottled water
COMPETITIVE LANDSCAPE
Tesalia Springs Co dominates carbonated bottled water with Guitig, supporting its leading place
Collective “others” perform well, while Coca-Cola’s Dasani benefits from strong investment
CHANNELS
Small local grocers remain key for impulse consumption
Discounters channel sees strongest growth from a low base
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports drinks suffer from lower consumer spending power and lack of demand due to poor weather conditions
INDUSTRY PERFORMANCE
Divergent trends seen in sports drinks, with oral rehydration solutions attracting attention
Regular sports drinks dominate over reduced sugar options, with brand awareness key to sales
WHAT’S NEXT?
Growth and opportunities remain for sports drinks, despite affordability pressures
Expanding beyond modern trade will be a key strategy to growth
Health and wellness trends drive hydration but challenge sugar-rich sports drinks
COMPETITIVE LANDSCAPE
Ajecuador SA Leads Sports Drinks with a variety of presentations
Genommalab benefits from the ORS positioning of Suerox
CHANNELS
Small local grocers remain the leading distribution channel for sports drinks
Discounters channel sees strongest growth from a low base
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy volume growth is stronger than value growth in energy drinks
INDUSTRY PERFORMANCE
Functional appeal drives growth of energy drinks, amid competitive pressures
Reduced sugar energy drinks see slightly stronger growth, albeit sugar is not a key concern in energy drinks
WHAT’S NEXT?
Ongoing growth driven by affordable options, while premium offerings will remain niche
Innovation, storytelling, and media investment will support growth
Functionality remains the key driver for energy drinks sales
COMPETITIVE LANDSCAPE
Tesalia Spring Co maintains lead thanks to popularity and wide distribution of its V220 brand
Coca-Cola’s Fury supports robust growth for the player
CHANNELS
Small local grocers remains the key distribution channel
Discounters channel sees strongest growth from a low base
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable yet flat growth for concentrates, reflecting low baseline demand
INDUSTRY PERFORMANCE
Low volume growth supported by somewhat flat baseline demand
Iced tea concentrates continue to increase in popularity
WHAT’S NEXT?
Ongoing flat growth driven by advertising and affordability
Flavour innovation will remain key in new product developments
Health and wellness trends pose both challenges and opportunities in concentrates
COMPETITIVE LANDSCAPE
Quala maintains its strong lead as the main player in concentrates
Sumesa returns to strength after a period of financial and administrative challenges
CHANNELS
Small local grocers remains the key distribution channel for concentrates
Discounters channel sees strongest growth from a low base
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy growth for RTD tea, thanks to rising popularity of these products
INDUSTRY PERFORMANCE
RTD tea continues to expand as a refreshing and accessible alternative beverage
Still RTD tea is the main product in the category, although opportunities remain for kombucha
WHAT’S NEXT?
RTD tea shows low maturity and ongoing growth potential
Lack of innovation suppresses stronger growth in RTD tea
Health and lifestyle positioning strategies will support sales
COMPETITIVE LANDSCAPE
Fuze Tea drives overall category growth through strong distribution and wellness positioning
Small players and private label slowly carve out space
CHANNELS
Small local grocers remains the main distribution channel for RTD tea
Forecourt retailers see strongest growth, thanks to ongoing upgrades
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN ECUADOR
2025 DEVELOPMENTS
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us