
Soft Drinks in Ecuador
Description
Soft Drinks in Ecuador
Ecuador's socio-economic challenges during the review period have profoundly shaped consumption patterns, with the soft drinks sector heavily impacted by a turbulent start to 2024. The year began with heightened insecurity, prompting the government under Daniel Noboa to declare a state of armed conflict and impose nighttime curfews to restore order. These measures disrupted daily life, particularly affecting the on-trade channel, as curtailed operating hours and diminished consumer mobility shar...
Euromonitor International's Soft Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
67 Pages
- Soft Drinks in Ecuador
- Euromonitor International
- December 2024
- List Of Contents And Tables
- SOFT DRINKS IN ECUADOR
- EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Stable pricing strategies amidst VAT adjustment
- Consumer preference for reduced sugar cola carbonates
- Growth in non-cola carbonates through reformulation success
- PROSPECTS AND OPPORTUNITIES
- Innovative branding to challenge traditional cola
- Returnable packaging as a cost and sustainability strategy
- Broadening the appeal of tonic water beyond gin mixers
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 38 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
- JUICE IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price stability amid economic challenges
- Hard discounters continue to democratise not from concentrate 100% juice
- Gloria Foods’ acquisition of Ecuajugos S.A.
- PROSPECTS AND OPPORTUNITIES
- Rising concern about sugar intake
- Not from concentrate 100% juice: Greater variety, concentrated competition
- Innovation as a catalyst for growth
- CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 54 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
- BOTTLED WATER IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Extreme heat drives bottled water consumption
- Minimal price difference between sports drinks and bottled water dampens demand
- Güitig enjoys strong loyalty from Ecuadorian consumers, limiting new entrants
- PROSPECTS AND OPPORTUNITIES
- Flavoured water thrives through innovation
- Eco-conscious consumers drive sustainable packaging innovations
- Rising interest in fitness boosts bottled water demand
- CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
- SPORTS DRINKS IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Minimal price difference between sports drinks and bottled water boosts sales
- Economic challenges and blackouts impact sports drinks sales
- Strong brand activity fuels visibility and engagement
- PROSPECTS AND OPPORTUNITIES
- Brands offering higher electrolyte content to gain traction in modern channels
- Ecuadorian athletes drive brand opportunities
- Increasing focus on fitness to drive sports drinks consumption
- CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 78 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
- ENERGY DRINKS IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- More stable prices as players shift to product differentiation
- Socioeconomic challenges impact on-trade performance
- PET plastic bottles dominate the product area, while canned products remain niche
- PROSPECTS AND OPPORTUNITIES
- Premium brands focus on sponsorships to build visibility
- Hard discounters as a growing distribution channel
- Sugar-free energy drinks poised for expansion
- CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 90 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
- CONCENTRATES IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Fruit flavours lose ground in powdered concentrates
- Mondelez and Sumesa show limited investment in the category
- Quala continues to lead concentrates
- PROSPECTS AND OPPORTUNITIES
- Television advertising remains central to marketing strategies
- Limited availability of liquid concentrates hinders expansion
- Functional ingredients offer opportunities for innovation
- CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 102 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
- RTD TEA IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Smaller players seek modern channels for growth
- Fuze Tea: The uncontested leader of RTD tea
- Strategic partnerships with restaurants boost RTD tea visibility
- PROSPECTS AND OPPORTUNITIES
- Minimal publicity investments hamper growth prospects
- Innovation as a catalyst for expansion
- Growing awareness of gut health boosts kombucha potential
- CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
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