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Soft Drinks in the Czech Republic

Published Nov 28, 2025
Length 99 Pages
SKU # EP20639414

Description

Off-trade volume sales of soft drinks in the Czech Republic remained broadly stable in 2025, supported by the gradual improvement in household purchasing power after two years of heavy inflationary pressure. While retail value sales increased, this was driven primarily by higher average prices and selective premiumisation rather than outright volume gains. Category performance was uneven. Carbonates continued to decline due to a colder summer and ongoing concerns around sugar intake, although pr...

Euromonitor International's Soft Drinks in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

99 Pages
Soft Drinks in the Czech Republic
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Economic stabilisation supports a steadying of soft drinks consumption despite continued price sensitivity
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitivity and discount reliance continue to shape purchasing behaviour
Health and wellness trends sustain premium pockets of growth
Innovation accelerates as brands target younger and health-conscious consumers
WHAT’S NEXT?
Functional innovation and reduced-sugar formulations will underpin forecast growth
Potential legislative changes create uncertainty around sugar and energy drinks
Channel fragmentation will intensify, supported by e-commerce and expanded retail networks
COMPETITIVE LANDSCAPE
Leading companies consolidate their positions through broad portfolios and innovation
Dynamic players benefit from category momentum and strong innovation pipelines
CHANNELS
Hypermarkets remain the leading channel due to assortment breadth and strong pricing
E-commerce and discounters are the most dynamic channels, while convenience reshapes offline shopping patterns
Foodservice vs retail
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in the Czech Republic
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Reduced-sugar innovation and a colder summer shape category performance in 2025
INDUSTRY PERFORMANCE
Volume declines reflect weather effects and rising substitution toward healthier beverages
Reduced sugar variants outperform as innovation and health trends converge
WHAT’S NEXT?
Discount reliance and shifting consumption patterns will shape future volume growth
Digital and technological advancements expand choice while supporting reduced sugar innovation
Health and wellness trends and potential sugar tax implications will reinforce the shift toward no-sugar carbonates
COMPETITIVE LANDSCAPE
Coca-Cola HBC strengthens its leading position with a broad portfolio and strong execution
Coca-Cola HBC records the strongest volume growth through portfolio expansion and targeted innovation
CHANNELS
Hypermarkets lead due to assortment breadth and strong promotional mechanics
E-commerce grows fastest while discounters gain share through convenience and pricing
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
High prices and shifting health perceptions weigh on demand
INDUSTRY PERFORMANCE
Rising prices and lower perceived health value drive decline in 2025
Plant waters gain traction as the most dynamic segment
WHAT’S NEXT?
Ongoing volume decline expected as health perceptions shift further
Digital and technological developments support channel expansion and new product formats
Health and wellness and potential sugar taxation accelerate shift toward low-sugar and fortified products
COMPETITIVE LANDSCAPE
Maspex Czech remains the leading player with broad distribution and strong brand equity
Linea Nivnice records the strongest growth through affordable innovation and broader flavour mixes
CHANNELS
Hypermarkets remain the leading channel due to assortment breadth and frequent promotions
Discounters are the most dynamic channel as private label strengthens its quality positioning
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional innovation and expanding wellness positioning underpin category growth
INDUSTRY PERFORMANCE
Stable demand supported by entrenched consumption habits
Functional bottled water drives category dynamism and reshapes value growth
WHAT’S NEXT?
Volume stability expected, with functional waters shaping future growth
Digital and technological advancements broaden access and support premiumisation
Health and wellness continues to define category positioning
COMPETITIVE LANDSCAPE
Mattoni 1873 strengthens leadership through broad portfolio and sustained innovation
Maspex Czech drives fastest growth through functional focus
CHANNELS
Hypermarkets remain the dominant channel due to breadth and promotional intensity
E-commerce and discounters gain relevance as convenience and affordability reshape purchasing habits
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate growth continues amid rising competition from functional bottled water
INDUSTRY PERFORMANCE
Category growth stabilises as functional bottled water captures casual users
Regular sports drinks remain the key growth driver as exercise culture expands
WHAT’S NEXT?
Category growth expected to soften as competition intensifies
Digital expansion and specialised retail channels increase access and visibility
Health and wellness trends drive demand for clearer functional positioning
COMPETITIVE LANDSCAPE
Coca-Cola HBC strengthens its lead through visibility and distribution scale
Powerade drives fastest growth with flavour innovation and strong marketing
CHANNELS
Supermarkets remain the primary channel due to convenience and strong assortment
E-commerce and health specialists gain momentum as consumers seek targeted products
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance supported by youth demand, NPD, and wellness-aligned reformulation
INDUSTRY PERFORMANCE
Volume and value sales expand as youth-driven demand and promotions support category momentum
Reduced sugar energy drinks lead growth as reformulation and flavour innovation accelerate
WHAT’S NEXT?
Category to remain on a growth path but faces uncertainty from regulatory developments
Digital-first marketing, premiumisation and craft-style innovation to shape brand differentiation
Legislative tightening to prompt reformulation and stronger responsible marketing practices
COMPETITIVE LANDSCAPE
Red Bull retains market leadership with strong brand equity and omnichannel visibility
Monster and private label ranges drive competitive dynamism through pricing, NPD and visibility
CHANNELS
Hypermarkets remain the primary channel due to strong promotions and broad assortment
E-commerce and forecourt retail grow rapidly as convenience and impulse needs rise
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category continues to decline as consumers prioritise convenience and healthier formats
INDUSTRY PERFORMANCE
Volume sales decline as consumers move away from concentrates towards more modern alternatives
Liquid concentrates remain more dynamic but still experience declining demand
WHAT’S NEXT?
Category expected to continue declining as modern RTD alternatives capture demand
E-commerce and digitalisation create opportunities for flavour expansion and niche offerings
Health and wellness priorities drive sugar reduction and support new product development
COMPETITIVE LANDSCAPE
Kofola maintains leadership through strong brand presence and broad distribution
Linea Nivnice grows dynamically by focusing on liquid concentrates and value positioning
CHANNELS
Hypermarkets remain the dominant channel due to wide assortments and strong promotions
E-commerce sees fastest growth as online grocery adoption expands nationwide
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea gains momentum as consumers seek healthier and more refreshing alternatives
INDUSTRY PERFORMANCE
RTD tea expands rapidly as consumer interest shifts towards healthier and lower-sugar beverages
Carbonated RTD tea and kombucha leads growth as functional attributes drive engagement
WHAT’S NEXT?
RTD tea expected to maintain strong growth as kombucha and premium reduced-sugar options expand
Digital expansion supports visibility, flavour experimentation, and premium positioning
Health and wellness and potential future regulation reinforce the shift to reduced-sugar variants
COMPETITIVE LANDSCAPE
Mattoni 1873 leads through strong brand equity, broad reach and sustained innovation
Maspex Czech records dynamic growth with health-aligned Nestea innovations
CHANNELS
Hypermarkets remain the leading channel through broad assortments and value-driven promotions
E-commerce grows fastest; health and beauty specialists expand presence through chilled impulse placement
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising café culture and flavour innovation fuel category expansion
INDUSTRY PERFORMANCE
RTD coffee gains momentum in retail channels as chilled coffee becomes more mainstream
On-trade declines reflect preference for freshly prepared beverages despite rising interest in cold coffee
WHAT’S NEXT?
RTD coffee to sustain strong growth as chilled formats diversify and younger consumers drive adoption
Digital marketing, dairy-free innovation and packaging advances support premiumisation
Health and wellness trends and possible sugar legislation shape future development
COMPETITIVE LANDSCAPE
Nestlé maintains category leadership through strong brand equity and extensive distribution
Hell Energy and Starbucks drive dynamism with innovation and lifestyle branding
CHANNELS
Hypermarkets remain dominant thanks to assortment breadth and competitive pricing
E-commerce grows fastest; forecourt retail expands with on-the-go consumption
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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