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Soft Drinks in Croatia

Publisher Euromonitor International
Published Dec 19, 2025
Length 93 Pages
SKU # EP20677051

Description

Retail volume sales of soft drinks in Croatia increased in 2025, marking another year of steady category expansion. Growth was supported by rising demand across several key categories, most notably bottled water, carbonates, juice, energy drinks, sports drinks, and RTD tea. The strongest contributors were bottled water and carbonates, which together accounted for the majority of total soft drinks consumption. Bottled water continued to benefit from its healthy, natural image and the country’s to...

Euromonitor International's Soft Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

93 Pages
Soft Drinks in Croatia
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN CROATIA
EXECUTIVE SUMMARY
Steady expansion, with rising demand in several key categories
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Innovation is faster, riskier, and more culturally embedded
Affordability reshapes competitive dynamics
Functional beverages and health benefits drive premium growth
WHAT’S NEXT?
Volume growth driven by tourism, lifestyle shifts, and continuous innovation
Both local and international producers adapt to a mature yet steadily expanding environment
Distribution to become more diversified and digitally connected
COMPETITIVE LANDSCAPE
Through a balance of tradition, innovation, and premiumisation, Jamnica secures its leading position
Diversification and functional product development drive growth of Vindija
Soft drinks becomes more competitive and diversified
CHANNELS
Supermarkets maintain their clear lead, combining scale, variety, and promotional power
Accelerating shift toward digital convenience and hybrid shopping habits
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest increase despite shifting consumer preferences
INDUSTRY PERFORMANCE
Carbonates benefits from a hot summer, a strong tourist season, and new launches
Lemonade/lime combine the appeal of carbonation with a healthier and more natural image
WHAT’S NEXT?
Moderate growth supported by product diversification, tourism, and on-the-go consumption
Technological advancement has become a core competitive factor in soft drinks
Sustainability is a core business strategy
COMPETITIVE LANDSCAPE
Coca-Cola’s maintains it lead with a combination of brand strength, marketing scale and distribution reach
Atlantic delivers strong innovation, category diversification, and brand momentum
CHANNELS
Convenience retailers serve as a key channel for quick refreshment purchases
Ongoing shift toward digital purchasing and home delivery
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Improved affordability and effective promotions support growth
INDUSTRY PERFORMANCE
Government and manufacturers help maintain demand in 2025
Nectars benefit from their mid-priced positioning
WHAT’S NEXT?
Moderate growth underpinned by the resilience of nectars and juice drinks
Digital and technological advancements play a defining role
Sustainability: a central focus for both companies and consumers
COMPETITIVE LANDSCAPE
Stanic strengthens its lead in juice in 2025
Maraska benefits from a revitalised product portfolio and stronger focus on traditional Croatian flavours
CHANNELS
Supermarkets’ lead supported by their extensive product ranges and competitive pricing
Direct selling dynamism as consumers show growing interest in locally produced and more natural juices
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and wellness trend continues to drive bottled water’s appeal
INDUSTRY PERFORMANCE
Strong health trends, innovation, and sustainability initiatives drive sales in 2025
Consumers increasingly seek value-added hydration
WHAT’S NEXT?
Evolving health habits underpin the upward trajectory of bottled water
Shift toward a digitally enabled, environmentally conscious bottled water industry
Jamnica leads with its flagship Jamnica and Jana brands
Oshee’s performance reflects the surging popularity of functional and vitamin-enriched waters
CHANNELS
Supermarkets offer wide product availability, price competitiveness, and convenience
E-commerce’s dynamism reflects consumers’ growing preference for convenience
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports drinks have broadened their appeal well beyond professional athletes and fitness enthusiasts
INDUSTRY PERFORMANCE
Sports drinks gain traction both as performance and everyday refreshment beverages
WHAT’S NEXT?
Dynamic growth supported by sustained interest in active lifestyles, functional hydration, and health-oriented consumption
Technological versatility and cross-category innovation enables breweries to reshape the sports drinks landscape
Shift toward low-calorie, natural, and fortified options
COMPETITIVE LANDSCAPE
Exceptional success of Hydra Iso ensures top spot for Zagrebacka Pivovara
Oshee Isotonic Drink resonates with consumers seeking affordable performance beverages with a health-oriented image
CHANNELS
Fitness centres and specialised sports retailers benefit from offering immediate accessibility
Consumers increasingly purchase sports drinks immediately before or after workouts
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume growth driven by diversified consumption occasions, innovation, and strong category visibility
INDUSTRY PERFORMANCE
Continued strong consumer demand for functional and stimulating beverages
WHAT’S NEXT?
Demand to remain buoyant as energy drinks expand beyond their core base
Growing cross-category convergence between energy, wellness, medication and functional performance beverages
COMPETITIVE LANDSCAPE
Red Bull and Hell Energy account for the majority of sales
Vindija’s Uragan demonstrates that local producers can successfully challenge established global players
CHANNELS
Leading supermarkets valued for their broad assortments, frequent promotions, and widespread coverage
Online grocery platforms and delivery apps make energy drinks more accessible
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Technological innovation, playful design, and digital marketing are reshaping the concentrates market
INDUSTRY PERFORMANCE
Modest growth supported by innovation, affordability, and renewed engagement
Innovation brings new energy to powdered concentrates
WHAT’S NEXT?
Innovation and value positioning will continue to attract a broad consumer base
Technological updates have modernised concentrates and made them relevant for younger, more digitally connected consumers
COMPETITIVE LANDSCAPE
Atlantic Grupa’s lead supported by the continued success of its flagship Cedevita brand
Jamnica’s new Toco Loco brand quickly establishes itself as a standout new entrant
CHANNELS
Consumers value supermarkets’ wide assortments and frequent promotions
Horeca upswing as concentrates find new uses in cafés, restaurants, and hotels
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Innovation, brand diversification, and lifestyle-led marketing support sales
INDUSTRY PERFORMANCE
Category recovery and renewed consumer engagement in 2025
Reduced sugar still RTD tea gains traction, aligning with modern wellness trends
WHAT’S NEXT?
Further market expansion with the introduction of new functional products and the reach of the e-commerce
Digital influence achieves market scale and consumer pull
COMPETITIVE LANDSCAPE
Strong brand equity, reliable supply, and consumer trust ensure Jamnica remains the clear leader in 2025
Brand innovation and niche development
CHANNELS
Supermarkets’ lead supported by broad refrigerated display space
Convenience of e-commerce increasingly important for the modern consumer
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising seasonal demand and innovation drive growth
INDUSTRY PERFORMANCE
RTD coffee is still in its early adoption phase
WHAT’S NEXT?
Rosy outlook over the forecast period
Advancements in production, distribution, and digital engagement position RTD coffee as a modern, lifestyle-driven category
COMPETITIVE LANDSCAPE
Ennstal Milch leads, providing a reliable, high-quality, and indulgent product
Franck is the most dynamic player, bridging its heritage with modern trends
CHANNELS
Combined dominance of small local grocers and forecourt retailers as the market is heavily driven by on-the-go consumption
Vending benefits from consumers increasingly seeking convenient, on-the-go coffee
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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