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Soft Drinks in Colombia

Publisher Euromonitor International
Published Dec 03, 2025
Length 86 Pages
SKU # EP20639398

Description

Soft drinks in Colombia faced a challenging operating environment in 2025 as macroeconomic volatility, climate variability, and legislative pressures shaped consumption patterns. While the economy is projected to grow by 2.6%, consumption behaviour remained cautious due to persistently high inflation near 5%, rising prices of perishable goods, and ongoing concerns over fiscal sustainability. Household expenditure strengthened compared to the previous year, supported by improvements in the labour...

Euromonitor International's Soft Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

86 Pages
Soft Drinks in Colombia
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN COLOMBIA
EXECUTIVE SUMMARY
Economic volatility, regulatory pressures, and changing consumer needs redefine soft drinks demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Functional and fortified beverages strengthen their position
Health consciousness boosts reduced-sugar products and clean label innovation
Price sensitivity and migration toward discounters and modern retail
WHAT’S NEXT?
Volume recovery expected, though category performance will diverge
Health and functionality will shape innovation pipelines
Digital strategies, influencer collaborations, and direct-to-consumer models gain traction
Event sponsorship and experiential marketing remain priority investments
COMPETITIVE LANDSCAPE
Postobón maintains strong leadership through diversification and distribution
RTD coffee growth led by Procafecol and rising challenger brands
Quala expands across multiple categories with strong, price-competitive brands
CHANNELS
Small local grocers remain key but continue to lose share
Health and beauty specialists emerge as the fastest-growing channel
E-commerce expands gradually with rising promotional sophistication
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Colombia
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health tax escalation, milder weather and healthier rivals weigh on carbonates
INDUSTRY PERFORMANCE
Health tax and cooler weather drive a decline in carbonate consumption
Indulgent non-cola flavours and reduced sugar lines cushion the downturn
WHAT’S NEXT?
Carbonates set for near-stagnant growth as frequency moderates but habits persist
Collaborations and digital campaigns deepen emotional ties with core users
Functional carbonates to remain niche but support value growth
COMPETITIVE LANDSCAPE
FEMSA Coca-Cola strengthens leadership through coverage, innovation and pack strategy
Bavaria posts strongest growth with successful reduced sugar Pony Go
CHANNELS
Traditional trade remains key but steadily cedes share to value-focused modern retail
Discounters lead growth as brands embrace small and family-size pack formats
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice demand declines as consumers favour healthier and more affordable alternatives
INDUSTRY PERFORMANCE
Retail volume sales of juice continued to decline in 2025
100% juice grows as consumers seek clean labels and value through private label
WHAT’S NEXT?
Retail volume sales of juice are expected to see slight decline over the forecast period
Digital transformation accelerates Postobón’s omnichannel presence
Functional juices for adults remain niche but poised for long-term opportunity
COMPETITIVE LANDSCAPE
Postobón maintains leadership despite reformulation challenges and share loss
Pepsi-Cola strengthens its presence through partnerships as Country Hill exits the category
CHANNELS
Traditional trade remains dominant but loses share as consumers seek better value
Discounters lead growth with expanding coverage and strong private label
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bottled water declines after the 2024 heatwave surge, while flavoured water continues to outperform
INDUSTRY PERFORMANCE
Retail volume sales of bottled water decreased in 2025
Flavoured bottled water benefits from health-driven indulgence and category diversification
WHAT’S NEXT?
Retail volume sales of bottled water are expected to recover and grow over the forecast period
Digital commerce strengthens Postobón’s reach and price competitiveness
Functional hydration expands as consumers seek added benefits beyond basic water
COMPETITIVE LANDSCAPE
Postobón consolidates leadership through high penetration and kid-focused flavour innovation
Private label gains momentum through competitive pricing and flavour variety
CHANNELS
Traditional trade remains dominant but continues to lose share as consumers migrate to value-focused channels
Discounters lead growth as expansion and low prices attract both brands and consumers
CATEGORY DATA
Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong demand for rehydration solutions drives exceptional category growth
INDUSTRY PERFORMANCE
Retail volume sales of sports drinks increased in 2025
Oral rehydration solutions were the most dynamic category in 2025
WHAT’S NEXT?
Retail volume sales of sports drinks are expected to continue rising over the forecast period
Digital commerce and app-based delivery will play a growing role in shaping consumption
Health, natural ingredients and format innovation will guide future product development
COMPETITIVE LANDSCAPE
Gatorade retains leadership through strong distribution, sports associations and expanded ORS positioning
Hidra Tao achieves fastest growth through repositioning and strategic sports sponsorships
CHANNELS
Traditional trade remains essential, but e-commerce adoption continues to grow
Health and beauty specialists are the fastest-growing channel
CATEGORY DATA
Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health taxes and shifting consumption habits reshape the energy drinks landscape
INDUSTRY PERFORMANCE
Retail volume sales of energy drinks decreased in 2025
Regular and reduced-sugar formats show similar trends amid rising preference for rehydration solutions
WHAT’S NEXT?
Retail volume outlook for the forecast period
Digital engagement and marketing strategies
Functional positioning and evolving consumer preferences
COMPETITIVE LANDSCAPE
Postobón maintains leadership but faces intensifying competition from low-priced brands
Quala emerges as the strongest performer through value pricing and cultural partnerships
CHANNELS
Traditional trade remains the main channel despite pressures, while e-commerce gradually gains relevance
Convenience stores expand strongly with nationwide chain growth
CATEGORY DATA
Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market dynamics shaped by economic pressures and shifting consumption habits
INDUSTRY PERFORMANCE
Retail volume declines as purchasing priorities continue to shift
Powder concentrates remained the most dynamic category within concentrates in 2025, despite declining volume.
WHAT’S NEXT?
Retail volume sales of concentrates are expected to fall over the forecast period
Flavour-led innovation expected to dominate, while added-value opportunities remain limited
Adjacent powder formats gain relevance as sports nutrition grows in specialised channels
COMPETITIVE LANDSCAPE
Quala builds category leadership through flavour innovation and widespread distribution
Quala remains the most dynamic company in a declining category
CHANNELS
Traditional grocers remain the strongest channel despite growing competitive pressures
Discounters show limited interest in private label concentrates as category appeal wanes
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Innovation in flavours and sugar reduction supports modest recovery
INDUSTRY PERFORMANCE
Stable volumes amid competition from flavoured water
Still RTD tea remained the most dynamic category in 2025
WHAT’S NEXT?
Steady growth ahead driven by sugar reduction and flavour innovation
Digital platforms and e-commerce strengthen brand reach and consumer engagement
Health-driven reformulation and emerging consumption occasions will shape category growth
COMPETITIVE LANDSCAPE
Postobón reinforces leadership through strong distribution and differentiated brand strategies
Private label and emerging brands bring new dynamism to the category
CHANNELS
Traditional grocers remain important but continue losing share to discounters
Discounters grow rapidly, supported by store expansion and diversified assortments
CATEGORY DATA
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN COLOMBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Early-stage category expands through local innovation and digital engagement
INDUSTRY PERFORMANCE
Strong double-digit gains powered by local brands and new consumption occasions
Concentrated cold brew and flavoured lattes were the most dynamic formats in 2025
WHAT’S NEXT?
Rapid growth ahead supported by innovation, new occasions and functional positioning
Innovation in concentrated and versatile formats will unlock broader use occasions
Functional and natural ingredient trends will shape future RTD coffee innovation
COMPETITIVE LANDSCAPE
Juan Valdez strengthens leadership as premium local brands expand
Veda Drinks drives premium growth with Samsara, though limited by high price points
CHANNELS
Modern retail leads while traditional trade and discounters remain underdeveloped
Shelf expansion and category education support growth in modern retail
CATEGORY DATA
Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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