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Soft Drinks in Bolivia

Publisher Euromonitor International
Published Dec 19, 2025
Length 84 Pages
SKU # EP20680259

Description

Demand for soft drinks in Bolivia is supported by warm climate conditions, which facilitate year-round consumption. Affordability remains a key driver, while improvements in retail infrastructure, increasingly active lifestyles, and growing health consciousness are encouraging further innovation. These trends tend to favour domestic producers, who can offer competitively priced products and adapt more quickly to local preferences, compared to international players. Moving forward, diversificatio...

Euromonitor International's Soft Drinks in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

84 Pages
Soft Drinks in Bolivia
Euromonitor International
December 2025
List Of Contents And Tables
SOFT DRINKS IN BOLIVIA
EXECUTIVE SUMMARY
Affordability remains key driver of growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Climatic factors underpin steady consumption amid growing diversification
Affordability remains key consideration
Health-focused offerings gain traction
WHAT’S NEXT?
Shifting consumer lifestyles and infrastructure investments will support future growth
Health and wellness trend to drive innovation
Growing focus on local production
COMPETITIVE LANDSCAPE
EMBOL maintains leadership through extensive reach, innovation and digital investment
DICOM Distribuidores del Oriente benefits from growing success of Aloe Vera Tai, while PepsiCo expands sales through innovation and widening distribution
CHANNELS
Small local grocers dominates sales
E-commerce sees rapid expansion from low base
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Carbonates is impacted by heatwaves, digitisation and sugar supply pressures.
INDUSTRY PERFORMANCE
Carbonates sees continued growth, boosted by availability of affordable formats
Lemonade/lime leads growth
WHAT’S NEXT?
Sustained growth through climate impact, heritage and affordable choices
Digitalisation will drive retailer and consumer engagement
Sugar supply issues will impact carbonates
COMPETITIVE LANDSCAPE
EMBOL retains its lead, ahead of CBN
Small local players gain traction
CHANNELS
Small local grocers remains key channel
Hypermarkets lead growth with broadest product selections
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Packaging strategies and local flavours sustain demand
INDUSTRY PERFORMANCE
Multi-tiered packaging strategy ensures continued relevance of juice drinks
Nectars leads growth through innovation and affordability
WHAT’S NEXT?
Wide availability of affordable formats will ensure juice remains resilient
Local fruits will redefine juice landscape
Health-conscious consumers will drive sales of wellness-positioned products
COMPETITIVE LANDSCAPE
Delizia leads sales via flexible packaging strategy
Industrias Venado drives growth through focus on affordability
CHANNELS
Small local grocers retains broad reach
Supermarkets and hypermarkets lead growth
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Need for reliable hydration drives importance of bottled water
INDUSTRY PERFORMANCE
Bottled water continues to play essential role, even amid economic pressures
Still purified bottled water sees rapid growth
WHAT’S NEXT?
Local bottlers will drive future growth
Digitalisation will transform distribution models
Health and wellness will shape next phase of growth
COMPETITIVE LANDSCAPE
EMBOL leads sales through continued success of Vital brand and growing influence of Aquarius
Small emerging players drive growth
CHANNELS
Traditional retail continues to drive expansion
E-commerce gains traction
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports drinks gain traction through affordability and flavour innovation
INDUSTRY PERFORMANCE
Sports drinks continues to expand through stable pricing and functional positioning
Regular sports drinks remains key growth driver
WHAT’S NEXT?
Local players to drive steady growth as imports decline
EMBOL to drive growth through investment in e-commerce
Sports drinks will become more mainstream and hydration-focused
COMPETITIVE LANDSCAPE
EMBOL’s Powerade anchors sales
Suerox sets new precedent for multifunctional hydration products
CHANNELS
Small local grocers continue to serve everyday household needs
Traditional stores are key entry points for new innovations, while e-commerce and direct selling expand access
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy drinks expand daily relevance through local Innovation and multifunctional benefits
INDUSTRY PERFORMANCE
Local innovation and stable prices fuel growth
Reduced sugar energy drinks have growing, niche presence while regular formulations dominate sales
WHAT’S NEXT?
Local offerings will power consumption
EMBOL to drive future growth through digitalisation strategy
Players to pursue health-focused innovation
COMPETITIVE LANDSCAPE
Industrias Bongo Bongo’s Black brand leads sales
Emerging players drive growth
CHANNELS
Small local grocers lead sales, despite competition from modern retailers
Small local grocers drive growth with promotions and affordable formats
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD tea struggles to maintain relevance amid economic pressures and supply challenged
INDUSTRY PERFORMANCE
RTD tea contracts as consumers prioritise basic necessities
Regular still varieties dominate sales
WHAT’S NEXT?
RTD tea expected to stabilise as loyal consumers and lighter formulations support demand
Pil Andina’s extensive distribution network will anchor sales
Health and wellness positioning will help RTD tea to sustain its relevance
COMPETITIVE LANDSCAPE
Pil Andina holds onto its lead
Smaller competitors struggle to gain traction
CHANNELS
Pil Andina ensures small local grocers remains at heart of RTD distribution
Supermarkets and hypermarkets gain traction with widest selections
CATEGORY DATA
Table 101 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 102 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD COFFEE IN BOLIVIA
KEY DATA FINDINGS
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concentrates struggles to maintain relevance amid rise of RTD options
INDUSTRY PERFORMANCE
Concentrates faces growing competition from more convenient alternatives
Powder concentrates dominates sales
WHAT’S NEXT?
Players will seek to balance affordability with premium innovation
E-commerce and direct selling will redefine concentrates distribution
Emerging health and labelling trends could facilitate shift towards cleaner formulations
COMPETITIVE LANDSCAPE
Industrias Venado dominates sales
Smaller brands drive growth with premium, health-focused innovations
CHANNELS
Traditional trade remains integrated in daily routines
Direct selling shows greatest resilience
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 113 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 114 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 115 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 116 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 117 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 118 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 119 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 120 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 121 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 124 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 125 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 126 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 127 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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