Soft Drinks in Belgium
Description
Soft drinks in Belgium registered a positive performance across all metrics in 2025, largely as a result of warm sunny weather throughout the year. This bucks the negative trend seen in the industry from rising health consciousness, which is leading local consumers to be mindful of their intake of sugary, carbonated, and sometimes additive-laden soft drinks.
Euromonitor International's Soft Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
102 Pages
- Soft Drinks in Belgium
- Euromonitor International
- December 2025
- List Of Contents And Tables
- SOFT DRINKS IN BELGIUM
- EXECUTIVE SUMMARY
- Soft drinks in 2025: The big picture
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Buoyant performance for Belgian soft drinks in 2025
- Functionality remains a key driver of innovation and growth
- Smaller pack sizes are becoming increasingly common
- WHAT’S NEXT?
- Growth moderation predicted over the forecast period
- Functionality will remain a focus growth area
- Distribution landscape may need to diversify
- COMPETITIVE LANDSCAPE
- Coca-Cola continues to benefit from strong brand recognition and widespread distribution
- foodPickers benefits from functionality trend
- CHANNELS
- Supermarkets and discounters continue to lead distribution in 2025
- Proximity retailers continue to gain ground
- Foodservice vs retail split
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Belgium
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for carbonates in 2025 as outdoor consumption increases
- INDUSTRY PERFORMANCE
- Exceptionally good weather and higher prices boost a category otherwise in decline
- Demand for novel flavours benefits non-cola carbonates in 2025
- WHAT’S NEXT?
- Decline predicted without support of good weather
- Health-driven innovation and channel shift will shape the landscape
- Stricter marketing rules could weigh on category performance
- COMPETITIVE LANDSCAPE
- Coca-Cola Belgium maintains leadership through innovation and engagement
- Private label benefits from widespread price-consciousness amid high inflation
- CHANNELS
- Supermarkets lead, thanks to ability to offer wide range of products across the price spectrum
- Discounters and proximity retailers gain ground
- CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- INDUSTRY PERFORMANCE
- RTD coffee continues to enjoy growth across metrics in 2025
- Players expand flavour ranges to meet evolving consumer preferences
- WHAT’S NEXT?
- Continuous growth predicted thanks to ongoing innovation
- Functionality will remain a key growth driver
- Convenience and proximity will become important for volume sales
- COMPETITIVE LANDSCAPE
- Lifestyle and functional RTD coffee introduced by leading brands
- Nescafé makes a welcome return in 2025
- CHANNELS
- Modern grocery retailers continue to represent the largest chain of distribution
- Proximity and convenience will become increasingly relevant for RTD coffee
- CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- INDUSTRY PERFORMANCE
- Temporary boost for RTD tea amid long-term decline
- Sparkling variants enjoy renewed interest in 2025
- WHAT’S NEXT?
- RTD tea faces renewed decline amid changing health perceptions
- Limited innovation expected as RTD tea struggles to maintain momentum
- Distribution landscape predicted to evolve
- COMPETITIVE LANDSCAPE
- Lipton, Fuze Tea and private labels lead the competitive landscape
- Natural positioning enables smaller brands to gain traction
- CHANNELS
- Supermarkets leads distribution, but discounters gains share
- Convenience and proximity are significant drivers of purchasing habits
- CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- New product launches and focus on functionality benefits energy drinks in 2025
- INDUSTRY PERFORMANCE
- Strong growth in 2025 driven by diversification and broader appeal
- Growth of reduced sugar variants indicates direction of travel for the category
- WHAT’S NEXT?
- Solid growth expected for energy drinks over the forecast period
- Flavour, functionality and natural ingredients will drive innovation
- Energy drinks set to power up on-the-go distribution
- COMPETITIVE LANDSCAPE
- Red Bull leads a diversifying and competitive landscape
- Established brands maintain appeal through continuous innovation
- CHANNELS
- Modern grocery retailers remain key for distribution of energy drinks
- Discounters capitalise on ongoing price sensitivity in 2025
- CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sports drinks benefits from warm weather in 2025
- INDUSTRY PERFORMANCE
- Category supported by innovation but challenged by competition
- Reduced sugar performance illustrates ongoing health and wellness trend
- WHAT’S NEXT?
- Stable growth ahead, driven by innovation in low-calorie offerings
- Future innovation set to focus on multi-functional hydration
- Distribution likely to shift towards impulse-driven channels
- COMPETITIVE LANDSCAPE
- Coca-Cola leads, but private label gains ground
- Wow Hydrate enjoys dynamic growth in a competitive field
- CHANNELS
- Supermarkets remain the core distribution channel for sports drinks
- Discounters continues to benefit from price sensitivity in 2025
- CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- INDUSTRY PERFORMANCE
- Solid growth driven by health consciousness and favourable climate
- Functionality continues to attract interest in 2025
- WHAT’S NEXT?
- Positive outlook for bottled water, but weather remains a key variable
- Innovation to focus on functional benefits and differentiation
- Distribution set to evolve in line with impulse and convenience trends
- COMPETITIVE LANDSCAPE
- Private label leads, but Spa Reine strengthens its position
- Nestlé suffers from poorer public image in 2025
- CHANNELS
- Retail giants collectively dominate sales in 2025
- Online channel benefits from home delivery options and online promotions
- CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- INDUSTRY PERFORMANCE
- Juice faces challenges from health trends and economic pressures
- Favourable weather benefits lighter juice drinks in 2025
- WHAT’S NEXT?
- Volume decline expected to persist over the forecast period
- Convenience and functionality could help revitalise the category
- Local production and sustainability gain traction
- COMPETITIVE LANDSCAPE
- Private label leads while brands compete on quality and innovation
- Jet Import NV registers notable share gain in 2025
- CHANNELS
- Supermarkets remain ahead, but discounters gain ground
- Convenience stores benefits from on-the-go consumption
- CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN BELGIUM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Consumer interest in concentrates remains limited in 2025
- INDUSTRY PERFORMANCE
- Concentrates struggle to stay relevant amid competition from other soft drink categories
- Liquid concentrates represents most volume sales, but powder concentrates shows dynamism
- WHAT’S NEXT?
- Concentrates likely to face challenges as consumer interest wanes
- Powder formats expected to drive future innovation
- E-commerce and non-food channels to gain relevance
- COMPETITIVE LANDSCAPE
- Teisseire and SodaStream lead but face mounting pressure from private label and niche players
- Private label sees dynamic growth in 2025
- CHANNELS
- Supermarkets lead, but specialist retailers gain traction
- E-commerce sees dynamic growth in 2025
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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