Soft Drinks in Azerbaijan
Description
Demand for soft drinks in Azerbaijan is being impacted by moderate price increases (which maintain affordability), lifestyle trends and consumers’ increasing openness to new flavours. Carbonates, the largest category, remains robust due to the enduring appeal of the heritage brands, while experimentation is boosting smaller categories, including RTD tea and energy drinks. One notable characteristic of the market is that demand for sugar-free and reduced-sugar drinks remains limited, despite glob...
Euromonitor International's Soft Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Soft Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
80 Pages
- Soft Drinks in Azerbaijan
- Euromonitor International
- December 2025
- List Of Contents And Tables
- SOFT DRINKS IN AZERBAIJAN
- EXECUTIVE SUMMARY
- Flavour innovation and lifestyle trends fuel steady expansion
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Steady growth despite rising price sensitivity
- RTD tea leads volume growth
- Flavour exploration drives momentum
- WHAT’S NEXT
- Affordability and shifting lifestyle trends will support ongoing expansion
- Product innovation will be key growth driver
- Traditional preferences will limit growth of niche offerings
- COMPETITIVE LANDSCAPE
- Baku Coca-Cola Bottlers leads sales
- A+Co MMC is most dynamic performer
- Local players gain traction
- CHANNELS
- Small local grocers leads distribution
- Convenience stores lead growth
- E-commerce sees continued expansion
- Foodservice vs retail split
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CARBONATES IN AZERBAIJAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Flavour innovation drives growth
- INDUSTRY PERFORMANCE
- Continued growth for carbonates
- Regular cola carbonates is strongest performer
- WHAT’S NEXT?
- Regular cola will drive growth in carbonates
- Flavour innovation will outpace health-based formulations
- Baku Coca-Cola Bottlers Ltd will remain resilient
- COMPETITIVE LANDSCAPE
- Baku Coca-Cola Bottlers continues to dominate sales
- A+Co MMC sees strongest performance
- CHANNELS
- Small local grocers continue to lead sales
- E-commerce and convenience stores lead growth
- CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
- Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
- Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
- Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
- Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
- Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- JUICE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Juice drinks drive modest growth amid price sensitivity
- INDUSTRY PERFORMANCE
- Juice sales see modest gains amid price pressures
- Juice drinks benefits from affordability and alignment with local taste preferences
- WHAT’S NEXT?
- Slow growth in context of continued consumer price sensitivity
- Flavour innovation will drive momentum in juice drinks
- Demand for 100% juice will be constrained by preference for fresh fruit
- COMPETITIVE LANDSCAPE
- Mars retains its lead
- Cappy brand makes further gains
- CHANNELS
- Small local grocers remain key in rural areas
- Shift towards modern retail channels
- CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SPORTS DRINKS IN AZERBAIJAN
- 2025 DEVELOPMENTS
- CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
- Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- ENERGY DRINKS IN AZERBAIJAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Energy drinks retain momentum as market matures
- INDUSTRY PERFORMANCE
- Energy drinks benefit from association with active lifestyles
- Regular energy drinks dominate sales with interest in reduced sugar variants remaining limited
- WHAT’S NEXT?
- Energy drinks to sustain growth amid price stability and wide distribution
- Flavour innovation will be key growth driver
- Brands will leverage power of social media to reach younger customers
- COMPETITIVE LANDSCAPE
- Avrora Ltd consolidates its lead through investment in Bizon
- A+Co MMC gains traction through Full Energy brand
- CHANNELS
- Small local grocers hold sway
- Convenience stores
- CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
- Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- CONCENTRATES IN AZERBAIJAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Concentrates face declining demand as RTD alternatives gain ground
- INDUSTRY PERFORMANCE
- Concentrates remains undeveloped
- Powder concentrates fail to expand sales beyond older audience
- WHAT’S NEXT?
- Concentrates will struggle to gain traction amid limited innovation and engagement
- Liquid concentrates will continue to lose ground to more appealing RTD alternatives
- Powder concentrates has potential to attract health-focused consumers
- COMPETITIVE LANDSCAPE
- Proksima ZAO leads fragmented landscape
- Leovit Nutrio drives growth through health and wellness focus
- CHANNELS
- Small local grocers remain vital in hard-to-reach areas
- Convenience stores holds considerable potential
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- CATEGORY DATA
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
- Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
- Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
- Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
- Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
- Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
- Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
- Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
- Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
- Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
- Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
- Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
- Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD TEA IN AZERBAIJAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Innovation and affordability fuel demand
- INDUSTRY PERFORMANCE
- RTD tea sees rapid growth
- Regular still RTD tea dominates sales
- WHAT’S NEXT?
- Buoyant growth will continue, despite seasonal demand
- Consumers will seek unconventional flavours
- Still RTD will continue to dominate sales
- COMPETITIVE LANDSCAPE
- Baku Coca-Cola Bottlers leads with Fuse Tea
- Enna MMC creates a Buzz
- CHANNELS
- Small local grocers remains leading channel, amid growing competition from supermarkets
- E-commerce leads growth
- CATEGORY DATA
- Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
- Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
- Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
- Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- RTD COFFEE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- RTD coffee remains niche, premium-focused beverage
- INDUSTRY PERFORMANCE
- RTD coffee benefits from growing coffee culture
- Energy drinks continue to compete with RTD coffee
- WHAT’S NEXT?
- RTD coffee will remain niche product
- RTD coffee offers significant innovation potential
- Energy drinks will continue to pose strong competition
- COMPETITIVE LANDSCAPE
- Lotte Chilsung Beverage Co Ltd maintains its lead
- Aztrade MMC gains share with HELL Ice Coffee
- CHANNELS
- Supermarkets leads sales of RTD coffee, reflecting roots in modern retail
- E-commerce and convenience stores drive expansion
- CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
- Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- BOTTLED WATER IN AZERBAIJAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand remains resilient amid tap water quality concerns
- INDUSTRY PERFORMANCE
- Growth is sustained by infrastructural challenges and changing consumer lifestyles
- Sparkling water sees rapid growth
- WHAT’S NEXT?
- Persistent concerns over tap water quality will ensure steady demand
- Sparkling flavoured varieties will be main focus of innovation
- Demand will remain resilient, despite infrastructure investments aimed at improving water quality
- COMPETITIVE LANDSCAPE
- Babek Sirab Ltd retains its lead
- Azersun Holding MMC gains traction through new launches
- CHANNELS
- Small local grocers remain key to bottled water sales
- E-commerce sees rapid growth, while convenience stores hold considerable potential
- CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
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