Report cover image

Soft Drinks in Argentina

Publisher Euromonitor International
Published Nov 24, 2025
Length 91 Pages
SKU # EP20638973

Description

Following a severe volume decline in 2024 due to an economic downturn and high inflation, soft drinks in Argentina experienced a moderate rebound in 2025, driven by GDP growth, moderating inflation, and aggressive discounting. However, consumers remained highly price-sensitive, boosting demand for private label and B-brands, and favouring returnable and reduced sugar options. Coca-Cola maintained leadership through strategic investment and promotions, while local player Refres Now expanded aggre...

Euromonitor International's Soft Drinks in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

91 Pages
Soft Drinks in Argentina
Euromonitor International
November 2025
List Of Contents And Tables
SOFT DRINKS IN ARGENTINA
EXECUTIVE SUMMARY
Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Partial rebound for soft drinks amidst ongoing challenges
2025 characterised by price-sensitivity and rising health trends
WHAT’S NEXT?
Positive outlook as improving local economy drives consumers’ purchasing decisions
Healthier lifestyles to influence new product development
Climate change to remain an influential factor in availability of ingredients
COMPETITIVE LANDSCAPE
Coca-Cola Argentina SA retains convincing leadership of soft drinks
Local player pursues aggressive expansion plan
CHANNELS
Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
E-commerce continues to make gains with convenience of home delivery
Foodservice vs retail split
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inflation-driven growth, affordability, and channel transformation
INDUSTRY PERFORMANCE
Carbonates sales partially rebound amidst ongoing price pressures
Affordability remains primary concern, but tonic water continues to benefit from mixology trend
WHAT’S NEXT?
Despite positive outlook for carbonates challenges will remain
Tonic water/mixers/other bitters will continue to outperform overall carbonates
B-brands consolidation will increase competitive dynamics with global players
COMPETITIVE LANDSCAPE
Coca-Cola Argentina retains convincing leadership of carbonates
Refres Now’s acquisition of Prodea should be warning sign for global players
CHANNELS
Leading channel small local grocers is gradually losing share in retail landscape
Further gains for e-commerce due to convenience of home delivery
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
JUICE IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
From economic dip to health-driven rebound and digital growth
INDUSTRY PERFORMANCE
Juice sales rebound as inflation in Argentina starts to ease
100% juice benefits from health and wellness trend
WHAT’S NEXT?
Solid growth for juice driven by healthier and lower sugar options
Potential for extreme weather conditions to further impact juice
Rising sophistication with a focus on specific health benefits likely to attract consumers
COMPETITIVE LANDSCAPE
Coca-Cola retains leadership of consolidated landscape with Cepita
Gains for Purafrutta driven by expanding distribution
CHANNELS
Traditional channel dominates but loses further ground to competitors
Convenience drives surge in sales via e-commerce
CATEGORY DATA
Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BOTTLED WATER IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Navigating inflation: Bottled water in Argentina finds new growth drivers
INDUSTRY PERFORMANCE
Bottled water sales show moderate rebound
Strong performance by functional bottled water driven by health trend
WHAT’S NEXT?
Solid future growth for bottled water driven by natural healthy perception
Flavoured bottled water to offer greater competition to carbonates and concentrates
Front labelling laws likely to further support sales of bottled water
COMPETITIVE LANDSCAPE
IVESS leads with low margins, high sales and home delivery bottled water
Discounter Dia benefits from competitive pricing of its private label range
CHANNELS
Supermarkets leads distribution, gaining share from small local grocers
E-commerce supported by online platforms of retailers and brands’ DTC options
CATEGORY DATA
Table 109 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 110 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 111 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 112 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 113 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 117 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 118 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SPORTS DRINKS IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rebound for sports drinks with health focus and evolving retail
INDUSTRY PERFORMANCE
Strong rebound for sports drinks driven by active consumers
Targeted hydration solutions focus on functionality
WHAT’S NEXT?
Rising interest in fitness and wellbeing can benefit sports drinks with better for you formulations
Affordability likely to remain a concern over early forecast period
Oral rehydration brands may create new consumption occasions
COMPETITIVE LANDSCAPE
Gatorade remains dominant brand with a clear flavour innovation strategy
Suerox continues to make gains with target oral rehydration solutions
CHANNELS
Small local grocers maintains lead amidst modern channel expansion
E-commerce sales invigorated driven by convenience
CATEGORY DATA
Table 121 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 123 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
ENERGY DRINKS IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Post-inflation rebound driven by reduced sugar options and digital reach
INDUSTRY PERFORMANCE
Solid rebound for energy drinks driven by demand for functional beverages
Health concerns drive strong growth of reduced sugar energy drinks
WHAT’S NEXT?
Future dynamic growth to be driven by an intense and dynamic marketplace
Flavour innovation will be key factor driving further expansion
Fortification and functionality of other soft drinks may become a major challenge
COMPETITIVE LANDSCAPE
Coca-Cola retains dominance of energy drinks with Monster
Red Bull regains strong growth momentum
CHANNELS
Small local grocers retains lead despite further pressure from modern channels
Convenience and expansion drive strong growth of e-commerce
CATEGORY DATA
Table 69 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONCENTRATES IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Navigating economic shifts, value demand, and retail evolution
INDUSTRY PERFORMANCE
Ongoing declines for concentrates driven by mature powder format
Liquid concentrates benefits as consumers trade down from other soft drinks
WHAT’S NEXT?
Rebound for concentrates as pricing starts to stabilise
Private label set to strengthen position due to modern retail expansion
Innovation in flavours and with health benefits offers growth opportunities
COMPETITIVE LANDSCAPE
Mondelez retains lead of fairly fragmented landscape
Cepas Argentinas gains ground via its liquid concentrates portfolio
CHANNELS
Small local grocers continues to lose ground to expanding modern channels
Competitive pricing and advertising campaigns support supermarkets
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 82 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 83 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 85 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 86 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 87 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 88 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 91 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 92 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 95 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RTD TEA IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Niche category finds growth in wellness trends and digital channels
INDUSTRY PERFORMANCE
RTD tea sales remain limited in Argentina due to lack of a tea culture
Reduced sugar shows promise in line with rising health trends
WHAT’S NEXT?
Positive outlook but RTD tea’s appeal is likely to be restricted to affluent consumers
RTD tea variants with specific health properties may attract new consumers
Kombucha offers potential as new functional drink
COMPETITIVE LANDSCAPE
Fitoplus regains lead of consolidated competitive landscape
CHANNELS
Supermarkets continues to lead distribution with expansive store network
E-commerce continues to make gains with wider product offer
CATEGORY DATA
Table 96 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 97 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 98 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 100 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us