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Poland HW Soft Drinks

Publisher Euromonitor International
Published Aug 06, 2024
Length 14 Pages
SKU # EP19078864

Description

HW Soft Drinks in Poland


Health and wellness is increasingly shaping purchasing decisions in Poland, with consumers keen to maintain good health while preventing future health conditions. Consequently, consumers are looking to reduce sugar, salt, and fat while increasing their intake of vitamins, minerals, protein, and probiotics. Media stories and rising awareness surrounding the potential health dangers of artificial ingredients and ultra-processed foods and drinks have also driven growth in the natural claim. As a re...

Euromonitor International's HW Soft Drinks in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

14 Pages
HW Soft Drinks in Poland
Euromonitor International
August 2024
List Of Contents And Tables
HW SOFT DRINKS IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
The natural claim drives the strongest growth as consumers avoid artificial ingredients
Functional claims and low fat products drive growth and shape innovations
The high sugar tax and ongoing health concerns lead to product reforms in soft drinks
PROSPECTS AND OPPORTUNITIES
Negative discussion of ultra-processed goods drives sales of the natural claim
Functional benefits will form part of the purchasing decision across the forecast period
Opportunities for plant-based and lactose free launches as vegan diets rise
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN POLAND
EXECUTIVE SUMMARY
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER

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