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Packaging Industry in Romania

Publisher Euromonitor International
Published Jan 23, 2026
Length 6 Pages
SKU # EP20807991

Description

In 2024, Romania’s packaging industry faced notable changes, driven by solidified priorities in sustainability, shifting consumer expectations and economic pressures. Companies across various industries increasingly sought to make packaging more environmentally friendly, focusing on recyclable, lightweight and mono-material solutions. This trend was largely influenced by stricter regulatory standards and the growing interest of consumers in eco-orientated products.

Euromonitor International's Packaging in Romania report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

6 Pages
Packaging Industry in Romania
Euromonitor International
January 2026
List Of Contents And Tables
PACKAGING INDUSTRY IN ROMANIA
EXECUTIVE SUMMARY
Packaging in 2024: The big picture
2024 key trends
Packaging sizes in the food industry are shifting in response to demand for convenience and portion control
Romania’s non-alcoholic drinks packaging accelerates towards circularity, boosted by DRS success
Lightweighting and material innovation redefine alcoholic beverage packaging in Romania
Refillable packaging reshapes sustainability strategies in Romania’s beauty and personal care market
HDPE bottles maintain their dominance in Romanian home care packaging thanks to their durability and eco-innovation
Convenience-driven packaging shapes pet food trends
PACKAGING LEGISLATION
Romania is undergoing a comprehensive packaging transformation driven by new regulations, with industry adaptation and consumer impact at the forefront
Extended Producer Responsibility acts as a catalyst for innovation and accelerates the transition to a circular economy
Romania’s new transparency rules on shrinkflation increase consumer protection and reshape packaging strategies
RECYCLING AND THE ENVIRONMENT
The Deposit Return System rapidly transforms recycling habits and drives progress towards EU circular economy goals
Comprehensive educational campaigns drive Romania’s shift towards a culture of sustainable waste management and circular economy practices
Romania’s recent waste policies show progress towards a circular economy and better resource management
Table 1 Overview of Packaging Recycling and Recovery in Romania: 2022/2023 and Targets for 2024
DISCLAIMER

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