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Packaging Industry in Germany

Publisher Euromonitor International
Published Jan 23, 2026
Length 54 Pages
SKU # EP20808052

Description

In 2024, Germany’s packaging market was shaped by rapid innovation in sustainable formats and a strong consumer shift away from conventional plastics. Across industries, recyclable paper-based packs, aluminium/plastic pouches and refillable containers saw notable growth, driven by regulatory pressure, rising environmental awareness and cost-of-living concerns. Folding cartons gained share in beauty and personal care and food, for example, while refillable pouches and concentrated products became...

Euromonitor International's Packaging in Germany report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

54 Pages
Packaging Industry in Germany
Euromonitor International
January 2026
List Of Contents And Tables
PACKAGING INDUSTRY IN GERMANY
EXECUTIVE SUMMARY
Packaging in 2024: The big picture
2024 key trends
Sustainability and health demands drive a shift towards portion-controlled, paper-based food packaging
Eco-innovation and consumer trends drive shift to recyclable and smart packaging formats
Regulatory pressure accelerates adoption of lightweight and recyclable alcohol packaging
Eco-friendly materials and refill solutions drive innovation in beauty packaging
Refillable, recyclable and concentrated formats transforming home care packaging
Demand for convenience and sustainability fuels rise of pouches and eco-friendly pet food packaging
PACKAGING LEGISLATION
EU PPWR regulatory mandates drive costly redesigns and spur sustainable packaging innovation
Recycled content obligation raises material costs and pushes affordable design strategies
Stricter recyclability standards prompt early design changes and competitive differentiation
RECYCLING AND THE ENVIRONMENT
Regulatory pressure drives recyclable packaging adoption
Legal mandates and incentives accelerate reusable packaging uptake
Material innovation responds to sustainability demands
Table 1 Overview of Packaging Recycling and Recovery in Germany: 2022/2023 and Targets for 2024
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