
Mobile Phones in Taiwan
Description
Mobile Phones in Taiwan
Retail volume sales of mobile phones continued to decline in 2023. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll on consumer confidence. Moreover, higher-income consumers, who were relatively unaffected by recession, preferred to splash out on other luxuries, such as international travel, as they had been unable to take holidays during the pandemic. Moreover, a lack of major technological bre...
Euromonitor International's Mobile Phones in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
19 Pages
- Mobile Phones in Taiwan
- Euromonitor International
- August 2023
- List Of Contents And Tables
- MOBILE PHONES IN TAIWAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Lack of new product development, shrinking consumer confidence and longer replacement cycles lead to ongoing decline for smartphones, while feature phones continue their downward slide
- Apple’s iPhone retains its lead, thanks to high brand stickiness
- Telco-operated stores remain most important retail channel
- PROSPECTS AND OPPORTUNITIES
- Chinese players to gain traction
- Growth of digital payment systems will further consolidate value growth in smartphones
- Feature phones will continue to fall as seniors shift to smartphones
- CATEGORY DATA
- Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
- Table 2 Sales of Mobile Phones by Category: Value 2018-2023
- Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
- Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
- Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
- Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
- Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
- Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
- Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
- Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
- Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
- Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
- CONSUMER ELECTRONICS IN TAIWAN
- EXECUTIVE SUMMARY
- Consumer electronics in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
- MARKET DATA
- Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
- Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
- Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
- Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
- Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
- Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
- Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
- Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
- Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
- Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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