
Mobile Phones in Romania
Description
Volume sales of mobile phones in Romania increased slightly in 2025. While the category performed better than in 2024, growth remained modest as decreasing purchasing power, high inflation, and newly introduced austerity measures discouraged investment in expensive electronics. Mid-range and premium smartphones continued to dominate sales, with penetration in Romania considerably higher than in neighbouring markets such as Bulgaria, Hungary, or Poland.
Euromonitor International's Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
19 Pages
- Mobile Phones in Romania
- Euromonitor International
- August 2025
- List Of Contents And Tables
- MOBILE PHONES IN ROMANIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Timid growth amid economic uncertainty
- Benefiting from a strong brand image, Samsung maintains its dominance
- Internet retailing continues to expand
- PROSPECTS AND OPPORTUNITIES
- Positive performance expected
- Innovation will drive sales
- More smartphones equipped with AI features
- CATEGORY DATA
- Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
- Table 2 Sales of Mobile Phones by Category: Value 2020-2025
- Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
- Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
- Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
- Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
- Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
- Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
- Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
- Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
- Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
- Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
- Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
- CONSUMER ELECTRONICS IN ROMANIA
- EXECUTIVE SUMMARY
- Consumer electronics in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Channel developments
- What next for consumer electronics?
- MARKET DATA
- Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
- Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
- Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
- Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
- Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
- Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
- Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
- Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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