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Mobile Phones in the Philippines

Publisher Euromonitor International
Published Aug 29, 2025
Length 19 Pages
SKU # EP20363808

Description

In 2025, mobile phones in the Philippines recorded 1% retail volume growth, reaching 18.4 million units. The modest increase was largely driven by smartphones, with 2% retail volume growth to total 16.9 million units. Several key factors underpinned growth in smartphone sales, including the replacement cycle, a relatively low penetration rate, and the introduction of various products across different price tiers. The launch of Apple’s iPhone 16 in 2024 had generated significant excitement, with...

Euromonitor International's Mobile Phones in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Mobile Phones in the Philippines
Euromonitor International
August 2025
List Of Contents And Tables
MOBILE PHONES IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mobile phones sees rising polarisation in consumer choices
Intensifying price competition and market segmentation
Omnichannel approach deemed the most effective distribution strategy
PROSPECTS AND OPPORTUNITIES
Mobile phones can strategically build brand loyalty despite stagnant local market
AI innovation and segmented consumer focus as part of future development
Functionality, design and ecosystem integration will be major trends
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
Table 2 Sales of Mobile Phones by Category: Value 2020-2025
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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