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Mobile Phones in Nigeria

Publisher Euromonitor International
Published Aug 08, 2025
Length 18 Pages
SKU # EP20320601

Description

Mobile phones is in an overall negative volume slump in Nigeria in 2025. However, this poor overall performance is attributed to the decline in interest in feature phones, with smartphones managing to achieve small positive volume growth. This is being largely driven by the availability of affordable entry-level and mid-range smartphones, which offer enhanced features, such as improved camera capabilities, which appeal to budget-conscious consumers. Additionally, the expansion of mobile phone fi...

Euromonitor International's Mobile Phones in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Mobile Phones in Nigeria
Euromonitor International
August 2025
List Of Contents And Tables
MOBILE PHONES IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smartphones see growth driven by entry

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