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Mobile Phones in Japan

Publisher Euromonitor International
Published Jul 31, 2025
Length 18 Pages
SKU # EP20287442

Description

2025 is seeing volume sales of mobile phones rise in Japan 2025, marking a turnaround from the previous three years, as smartphones recovers. Smartphones has experienced a rollercoaster ride over the past few years. High-end models performed well in 2024, with that set to persist in 2025 as demand for high-specification smartphones remains strong, signifying their status as essential items in daily life.

Euromonitor International's Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Mobile Phones in Japan
Euromonitor International
July 2025
List Of Contents And Tables
MOBILE PHONES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smartphone sales in recovery in Japan in 2025
Xiaomi's Rise in the Japanese Smartphone Market
Japan home to a thriving second-hand smartphone market
PROSPECTS AND OPPORTUNITIES
End of an era: Japan phases out 3G and eyes future innovations
AI as the new core feature in smartphones
FCNT's revival under Lenovo Group
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
Table 2 Sales of Mobile Phones by Category: Value 2020-2025
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN JAPAN
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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