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Mobile Phones in Hungary

Publisher Euromonitor International
Published Jul 31, 2025
Length 17 Pages
SKU # EP20287368

Description

Volume sales of mobile phones are in a slight slump in Hungary in 2025, attributed to the maturity of the category and the high level of market saturation. Added to which, there is a declining interest in feature phones, and the lower purchasing power of consumers means many people are postponing their purchases of smartphones, or simply purchasing a new smartphone when their old one no longer works, rather than upgrading to new models. Indeed, while feature phones shows the steepest decline, sm...

Euromonitor International's Mobile Phones in Hungary report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Mobile Phones in Hungary
Euromonitor International
July 2025
List Of Contents And Tables
MOBILE PHONES IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sluggish sales due to market saturation and the rise of refurbished models
Samsung maintains strong lead thanks to ongoing innovation and strong brand trust
Retail e-commerce takes over from appliances and electronics specialist to become the leading distribution channel
PROSPECTS AND OPPORTUNITIES
Flat-positive volume sales expected, suppressed by the popularity of refurbished smartphones and declining interest in feature phones
Innovations will focus on enhancing convenience for consumers
Samsung and Apple prepare to replace physical SIM cards with a digital version
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
Table 2 Sales of Mobile Phones by Category: Value 2020-2025
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN HUNGARY
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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