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Mobile Phones in China

Publisher Euromonitor International
Published Aug 11, 2025
Length 21 Pages
SKU # EP20320893

Description

In 2025, retail volume sales of mobile phones in China increased by 4% to 290 million units, a trend primarily driven by robust growth for smartphones. However, sales of feature phones continued to decline. This was particularly as the older population increasingly adopted smartphones to keep pace with digital lifestyle requirements, such as health code scanning, mobile payments, and video calls with family members. China, as a pioneer in digitalisation, accelerated this shift during the pandemi...

Euromonitor International's Mobile Phones in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Mobile Phones in China
Euromonitor International
August 2025
List Of Contents And Tables
MOBILE PHONES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth for smartphones as consumers switch from feature phones and upgrade within the category
Huawei regains its lead with launch of HarmonyOS NEXT and strength in foldables
Increasing dominance of retail e-commerce as players adjust their processes
PROSPECTS AND OPPORTUNITIES
Continued growth anticipated due to subsidies and technological advancements
AI capabilities will serve as a primary motivator for consumers to upgrade their smartphones
Accelerated integration of smart ecosystems expected
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
Table 2 Sales of Mobile Phones by Category: Value 2020-2025
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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