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Mobile Phones in Brazil

Publisher Euromonitor International
Published Jan 21, 2026
Length 23 Pages
SKU # EP20807558

Description

In 2025, mobile phones made a clear return to growth after a period of more cautious replacement purchasing behaviour. As inflationary pressures eased and consumer confidence gradually improved, many households resumed device upgrades that had been postponed in previous years. This release of pent-up demand, combined with more accessible pricing and wider product availability, helped reactivate the market and supported a more dynamic sales environment.

Euromonitor International's Mobile Phones in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Mobile Phones in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
MOBILE PHONES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth stems from 5G, replacement cycles and Chinese brands
Chinese challenger brands reshape the smartphone competitive landscape
From store counters to online carts: smartphones go fully omnichannel
PROSPECTS AND OPPORTUNITIES
Expansion in a crowded battlefield guarantees growth
From buzzwords to buying reasons: AI, foldables and 5G take centre stage
Local manufacturing and affordable premium brands will shape the product development cycle
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2020-2025
Table 2 Sales of Mobile Phones by Category: Value 2020-2025
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 4 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 6 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 8 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 10 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN BRAZIL
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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