
Mobile Phones in Australia
Description
Mobile Phones in Australia
Sales of smartphones have seen a small decline in retail volume terms in 2023 with this being driven in part by category maturity but also the economic pressures facing the country. High inflation, an increase in the cost of living and rising interest rates have all conspired to limit disposable income. As such, many consumers are delaying replacing their smartphones until necessary, with fewer consumers being reeled in by the attraction of purchasing the latest models.
Euromonitor International's Mobile Phones in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
20 Pages
- Mobile Phones in Australia
- Euromonitor International
- August 2023
- List Of Contents And Tables
- MOBILE PHONES IN AUSTRALIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Apple and Samsung help to sustain demand for new smartphones in 2023 in a challenging economy
- Rollout of 5G informing innovation and new product development
- Competition heats up as players focus on improved features and more affordable price points
- PROSPECTS AND OPPORTUNITIES
- Manufacturers and retailers will need to do more to encourage consumers to replace their existing smartphones
- Subscription services showing strong potential for leading brands
- More sales set to shift online as the offer and quality of service improves
- CATEGORY DATA
- Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
- Table 2 Sales of Mobile Phones by Category: Value 2018-2023
- Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
- Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
- Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
- Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
- Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
- Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
- Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
- Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
- Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
- Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
- CONSUMER ELECTRONICS IN AUSTRALIA
- EXECUTIVE SUMMARY
- Consumer electronics in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
- MARKET DATA
- Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
- Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
- Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
- Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
- Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
- Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
- Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
- Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
- Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
- Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
- Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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