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Marriott International in Lodging (World)

Publisher Euromonitor International
Published Jan 21, 2026
Length 32 Pages
SKU # EP20807468

Description

Central to maintaining its global leadership in Hotels, Marriott’s global strategy is growth through opening more outlets and leveraging its Bonvoy loyalty platform to drive direct sales to its hotels. We will be exploring how Marriott is increasingly developing mid-market concepts and expanding through conversions. It is also gradually becoming less dependent on the North American market. Marriott is increasingly targeting specific traveller types including but not only outdoor lovers.

Euromonitor International’s Marriott International in Lodging (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Introduction
State of play
Exposure to future growth
Competitive positioning
Hotels by category
Key findings
Appendix

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