Juice in Vietnam
Description
Off-trade volume sales of juice in Vietnam declined further in 2025, with value growth stagnating as economic uncertainty and inflation kept consumers highly price-sensitive. Despite this, demand remained above pre-pandemic levels, as juice retained its appeal as a healthier alternative to carbonates. On-trade sales, however, surged, fuelled by a sharp rise in international tourism, with hotels, cafés, and restaurants benefiting from demand for refreshing, health-oriented beverages. Coconut and...
Euromonitor International's Juice in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
31 Pages
- Juice in Vietnam
- Euromonitor International
- November 2025
- List Of Contents And Tables
- JUICE IN VIETNAM
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health trends and tourism drive resilience amid economic pressures
- INDUSTRY PERFORMANCE
- On-trade demand for juice remains strong with improving tourism sector
- Health trends and greater availability support growth of coconut and other plant waters
- WHAT’S NEXT?
- Juice set to quickly regain growth momentum over forecast period
- Manufacturers will continue to focus on innovative products to attract customers.
- Sugar tax regulation to potentially impact certain types of juice
- COMPETITIVE LANDSCAPE
- Suntory PepsiCo retains convincing leadership of juice in 2025
- Several players outperform category leaders
- CHANNELS
- Wide reach supports dominance of small local grocers in juice distribution
- Retail e-commerce makes further share gains in 2025
- CATEGORY DATA
- Table 1 Off-trade Sales of Juice by Category: Volume 2020-2025
- Table 2 Off-trade Sales of Juice by Category: Value 2020-2025
- Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
- Table 4 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
- Table 5 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
- Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
- Table 7 NBO Company Shares of Off-trade Juice: % Value 2021-2025
- Table 8 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
- Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
- Table 10 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
- Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
- Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
- COUNTRY REPORTS DISCLAIMER
- SOFT DRINKS IN VIETNAM
- EXECUTIVE SUMMARY
- Innovating for growth amidst economic caution and health trends
- KEY DATA FINDINGS
- INDUSTRY PERFORMANCE
- Resilience for soft drinks despite economic pressures
- Multi-packs and larger bottles favoured for greater savings
- Premium-positioned carbonated soft drink Cela focuses on functionality
- Rising health concerns drive up sales of reduced sugar options
- WHAT’S NEXT?
- On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
- Sustainability efforts to increasingly shape future development
- COMPETITIVE LANDSCAPE
- Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
- Masan Group benefits from partnership with major football club
- CHANNELS
- Proximity to neighbourhoods drives popularity of small local grocers
- Retail e-commerce makes further share gains in 2025
- Foodservice vs retail split
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
- Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
- Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
- Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
- Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
- Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
- Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
- Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
- Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
- Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
- Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
- Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
- Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
- Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
- Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
- Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
- Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
- Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
- Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
- Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
- APPENDIX
- Fountain sales in Vietnam
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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