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Juice in Sweden

Publisher Euromonitor International
Published Dec 24, 2025
Length 29 Pages
SKU # EP20680518

Description

The biggest story in juice in 2025 was the global shortage of oranges. With oranges being the leading flavour of juice in Sweden this took its toll on the market, as producers were faced with a shortage of their key ingredient. Against a backdrop of prevailing economic uncertainty many consumers also looked to cut back on more expensive soft drinks, such as 100% juice, which placed further pressure on the market. Added to this, concerns about the high sugar content in juice did the category no f...

Euromonitor International's Juice in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Juice in Sweden
Euromonitor International
December 2025
List Of Contents And Tables
JUICE IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
A tough year for juice due to orange shortage
INDUSTRY PERFORMANCE
Shortage of oranges has a negative impact on the market
Nectars benefits from a more affordable positioning
WHAT’S NEXT?
Orange shortage expected to remain a challenge for juice companies
Digital tools present new opportunities but health concerns present a challenge
Declining birth rate could push players to adjust their portfolios
COMPETITIVE LANDSCAPE
Proviva cements its lead in juice through its affordability, marketing and new flavours
Foco continues to see success with line of healthy coconut water
CHANNELS
Supermarkets dominate sales thanks to their varied offer and convenience
Discounters benefit from price increases in the market
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 2 Off-trade Sales of Juice by Category: Value 2020-2025
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN SWEDEN
EXECUTIVE SUMMARY
Soft drinks sees a more favourable performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Functional soft drinks prove popular in 2025
Reducing sugar intake a pressing concern for Swedes
Products with a clear health and wellness positioning find favour
WHAT’S NEXT?
Consumer preferences evolving with juice losing favour while demand for energy drinks rises
New flavours present opportunities for differentiation
Digital marketing and social media could be key to growth
COMPETITIVE LANDSCAPE
Coca-Cola continues to invest heavily in new product development and marketing
Löfbergs riding the wave of success in RTD coffee
CHANNELS
Supermarkets lead retail sales as on-trade sales continue to recover
Discounters winning over price-sensitive shoppers
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Sweden
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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