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Juice in Kenya

Publisher Euromonitor International
Published Dec 24, 2025
Length 25 Pages
SKU # EP20680420

Description

In 2025, the Kenyan juice market recorded moderate but steady growth, supported by population growth, urbanisation and rising health consciousness. Nectars was the most dynamic category in the year, with products benefiting from their affordability, palatability, and diverse flavour profiles.

Euromonitor International's Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Juice in Kenya
Euromonitor International
December 2025
List Of Contents And Tables
JUICE IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Juice continues its upward trajectory in 2025
INDUSTRY PERFORMANCE
Moderate increase supported by population expansion and urbanisation
Affordable nectars record the strongest growth
WHAT’S NEXT?
Organic and functional juice to drive growth
Technological advances will lead to improved production efficiency
Sustainability is set to become increasingly important
COMPETITIVE LANDSCAPE
Kevian Kenya Ltd maintains its clear lead in 2025
Increased investment enables Kevian Kenya to expand its operations
CHANNELS
Supermarkets continue to gain ground thanks to their widespread presence, pricing, and convenience
Expansion of e-commerce platforms supports online sales
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 2 Off-trade Sales of Juice by Category: Value 2020-2025
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN KENYA
EXECUTIVE SUMMARY
Soft drinks remains resilient in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising demand for lighter, better-for-you options
Escalating production costs drive price increases
Consumer caution and downgrading
WHAT’S NEXT?
Economic recovery and innovation will sustain growth
Evolving consumer preferences and a more sophisticated retail landscape
Sustainability to play an increasingly important role
COMPETITIVE LANDSCAPE
Coca-Cola, present in the market since 1948, maintains its lead
Coca-Cola strengthens its position through significant investment, acquisitions and diversifying its portfolio
CHANNELS
Leading small local grocers face an increasingly challenging operating landscape
Convenient e-commerce
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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