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Juice in Croatia

Publisher Euromonitor International
Published Dec 19, 2025
Length 31 Pages
SKU # EP20676966

Description

A moderate increase in juice consumption in Croatia in 2025 was driven by improved affordability, effective promotions, and sustained interest in natural and functional beverages, even as consumers continued to balance price sensitivity with health considerations. Nectars benefited from their mid-priced positioning and broader appeal among budget-conscious households.

Euromonitor International's Juice in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Juice in Croatia
Euromonitor International
December 2025
List Of Contents And Tables
JUICE IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Improved affordability and effective promotions support growth
INDUSTRY PERFORMANCE
Government and manufacturers help maintain demand in 2025
Nectars benefit from their mid-priced positioning
WHAT’S NEXT?
Moderate growth underpinned by the resilience of nectars and juice drinks
Digital and technological advancements play a defining role
Sustainability: a central focus for both companies and consumers
COMPETITIVE LANDSCAPE
Stanic strengthens its lead in juice in 2025
Maraska benefits from a revitalised product portfolio and stronger focus on traditional Croatian flavours
CHANNELS
Supermarkets’ lead supported by their extensive product ranges and competitive pricing
Direct selling dynamism as consumers show growing interest in locally produced and more natural juices
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 2 Off-trade Sales of Juice by Category: Value 2020-2025
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN CROATIA
EXECUTIVE SUMMARY
Steady expansion, with rising demand in several key categories
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Innovation is faster, riskier, and more culturally embedded
Affordability reshapes competitive dynamics
Functional beverages and health benefits drive premium growth
WHAT’S NEXT?
Volume growth driven by tourism, lifestyle shifts, and continuous innovation
Both local and international producers adapt to a mature yet steadily expanding environment
Distribution to become more diversified and digitally connected
COMPETITIVE LANDSCAPE
Through a balance of tradition, innovation, and premiumisation, Jamnica secures its leading position
Diversification and functional product development drive growth of Vindija
Soft drinks becomes more competitive and diversified
CHANNELS
Supermarkets maintain their clear lead, combining scale, variety, and promotional power
Accelerating shift toward digital convenience and hybrid shopping habits
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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