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Hot Drinks in Tunisia

Publisher Euromonitor International
Published Jan 21, 2026
Length 35 Pages
SKU # EP20808011

Description

In 2025, Tunisia’s hot drinks industry was positively impacted by the efforts of the Tunisian Trade Office (OCT) to ensure a stable supply, which reduced shortages and curbed smuggling. Moreover, despite rising prices and lower levels of purchasing power, consumers maintained traditional tea and coffee drinking habits. Moving forward, digital channels and social media marketing will influence consumption patterns, and health- and wellness-focused products will gain visibility, primarily among hi...

Euromonitor International's Hot Drinks in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Hot Drinks in Tunisia
Euromonitor International
January 2026
List Of Contents And Tables
HOT DRINKS IN TUNISIA
EXECUTIVE SUMMARY
Stabilised supply and rising prices impact hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Improving financial situation of the OCT fuels growth
Rising demand for hot drinks via foodservice
Coffee bean prices rise
WHAT’S NEXT?
Healthy expected growth for hot drinks as players meet needs of price-sensitive consumers
Rising demand for health- and wellness-focused products
Digital channels will drive consumption
COMPETITIVE LANDSCAPE
Kilani Groupe leads sales with Nescafé
Société Café Ellouze returns to growth, following stabilisation of supply
CHANNELS
Small local grocers remains key distribution channel
Discounters gain traction
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Coffee sees improved accessibility
INDUSTRY PERFORMANCE
OCT’s efforts to ease supply pressures boost growth
Standard fresh ground coffee registers fastest growth
WHAT’S NEXT?
Solid expected growth through retail and foodservice channels
Social media marketing will drive growth
New legislative developments may emerge
COMPETITIVE LANDSCAPE
Kilani Groupe leads sales with Nescafé
Société Café Ellouze shows renewed dynamism
CHANNELS
Small local grocers dominate coffee sales
Food, drink, and tobacco specialists gain traction
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stabilised supply and rising consumer awareness boost sales
INDUSTRY PERFORMANCE
Tea industry recovers as OCT restores imports and opens door to new players
Green tea registers dynamic performance
WHAT'S NEXT?
Tea to benefit from stable supply and rising consumer awareness
Innovation will be key to generating significant growth
Health and wellness trend will gain momentum
COMPETITIVE LANDSCAPE
OCT dominates tea
Phytokad Lab Sarl is most dynamic player
CHANNELS
Small local grocers lead tea distribution
Aziza discounter chain continues to expand its retail presence
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising cocoa costs fail to dampen demand
INDUSTRY PERFORMANCE
Price rises and expanding consumption drive growth
Growing demand for chocolate-based offerings
WHAT’S NEXT?
Niche categories will begin to emerge
Online retailing to drive growth
Health and wellness trend will impact consumer choices
COMPETITIVE LANDSCAPE
Société Tunisienne de Chocolaterie et de Confiserie leads other hot drinks
Marketing efforts pay dividends
CHANNELS
Small local grocers remains key channel for other hot drinks
Aziza discounter chain gains traction
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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