Report cover image

Hot Drinks in Taiwan

Publisher Euromonitor International
Published Nov 13, 2025
Length 43 Pages
SKU # EP20589650

Description

Hot drinks in Taiwan saw retail value growth in 2025, driven by premiumisation, convenience, health, and changing consumer preferences, with consumers seeking healthy, high-quality, easy-to-prepare products. Brands like UCC, Nestlé, and Ten Ren are innovating to meet these demands. Sales are expected to continue to grow from 2025 to 2030, with a focus on health, sustainability, and premium products. Sustainability initiatives and eco-friendly practices will be increasingly important for brands t...

Euromonitor International's Hot Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Hot Drinks in Taiwan
Euromonitor International
November 2025
List Of Contents And Tables
HOT DRINKS IN TAIWAN
EXECUTIVE SUMMARY
Consumers seek premium, healthy, convenient products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and changing consumer preferences are factors driving growth for hot drinks
Greater evidence of sustainability across hot drinks
Premiumisation and convenience come to the fore
WHAT’S NEXT?
Growth expected as consumer preferences evolve and premiumisation is seen
Health and sustainability will be key to success
COMPETITIVE LANDSCAPE
Intense competition drives innovation and responsiveness to consumer preferences
Dynamism for Mayushan Foods due to its local brand image and healthy products
Targeting younger generations with hot drinks which meet their needs
CHANNELS
Supermarkets leads and sees the strongest growth due to a wide product range
Various trends impact the distribution landscape
Foodservice dominates, and impacts trends in retail
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer preferences evolve, driving growth for fresh ground coffee pods
INDUSTRY PERFORMANCE
Premiumisation, convenience, and changing preferences drive sales of coffee
Differing consumer needs help limit decline for instant coffee
WHAT’S NEXT?
Premiumisation and innovation will continue shaping sales of coffee
Younger generation to reshape coffee through new consumption habits
Sustainability initiatives showcase ongoing commitment to environmental responsibility and community engagement
COMPETITIVE LANDSCAPE
UCC extends its lead, thanks to specialising in fresh coffee
Nestlé sees a slight share decline, but maintains a strong second position
CHANNELS
Supermarkets is the leading distribution channel due to pricing and product range
Convenience stores and retail e-commerce have become more relevant in coffee distribution
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Companies attract a younger, health-conscious consumer base, driving growth
INDUSTRY PERFORMANCE
Floral elements and health focus are reshaping tea consumption trends
Fruit/herbal tea sees dynamic growth thanks to flavour innovation
Products tailored for different demographics drive popularity of tea
WHAT’S NEXT?
Tea sales will thrive on wellness, innovation, and changing consumer preferences
Taiwanese tea brands will continue to blend design, flavour, and sustainability
A sustainability and community empowerment model
COMPETITIVE LANDSCAPE
Ten Ren Tea excels with quality, innovation, and strong consumer connection
High and rising fragmentation in tea
CHANNELS
Omnichannel strategies enhance consumer trust and accessibility in tea retail
Xin Bao Shun exemplifies the changing distribution landscape
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health is at the forefront in other hot drinks
INDUSTRY PERFORMANCE
Other hot drinks thrives due to health trend and nostalgia
Other plant-based hot drinks has the highest sales and sees the strongest growth
WHAT’S NEXT?
Other hot drinks is poised for further growth, with a focus on health
Health-focused innovations set to drive hot drinks in Taiwan towards natural options
Sustainability initiatives expected to impact development in other hot drinks
COMPETITIVE LANDSCAPE
Greenmax from Mayushan Foods maintains dynamism, but sees competition
Milo and Ovaltine thrive through health, innovation, and brand loyalty
CHANNELS
Supermarkets leads and is dynamic as consumers look for value and product range
Foodservice sales are low and falling
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us