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Hot Drinks in Serbia

Publisher Euromonitor International
Published Jan 21, 2026
Length 37 Pages
SKU # EP20808008

Description

Retail value sales of hot drinks maintained positive growth in Serbia in 2025, albeit at a lower rate of value growth than seen in the recent review period. Meanwhile, although still in a sub-decimal negative figure, volume growth is slightly improved upon the previous year. This performance is due to globally high costs for coffee and cocoa affecting unit prices, with price-sensitive consumers seeking discounts and promotions, as well as trading down, thus, to maintain consumption with lower-pr...

Euromonitor International's Hot Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Hot Drinks in Serbia
Euromonitor International
January 2026
List Of Contents And Tables
HOT DRINKS IN SERBIA
EXECUTIVE SUMMARY
Price-sensitive consumers seek discounts and promotions midst high prices for coffee and cocoa
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation seen, with elements of premiumisation continuing
Sustainability continues to rise as a key trend, affecting packaging formats
Convenience and demand for on-the-go consumption boost interest in hot drinks pods
WHAT’S NEXT?
Retail volume sales of hot drinks expected to return to sub-decimal growth, although competition from foodservice may rise
Price sensitivity will continue to affect consumer behaviour, benefitting budget brands and private label
Health and wellness trends, premiumisation, and personalisation will inspire new product developments
COMPETITIVE LANDSCAPE
Atlantic Grupa (GBO) benefits from popular selection of coffee brands with strong distribution across the country
Krüger enjoys dynamic growth to take first brand place in instant tea
CHANNELS
Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and brands
Discounters benefit from a growing number of stores, while e-commerce continues to emerge
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Coffee sales influenced by consumers trading down midst high unit prices
INDUSTRY PERFORMANCE
Consumers seek discounts and special offers to maintain consumption
Coffee pods attract urban consumers, with aluminium variants meeting sustainability trends
WHAT’S NEXT?
Ongoing positive sales for coffee, although competition will continue from foodservice
Health and wellness and sustainability trends will inspire new product developments
While price sensitivity drives budget sales, producers likely to give their core brands a premium image
COMPETITIVE LANDSCAPE
Atlantic Grupa (GBO) benefits from popular selection of coffee brands with strong distribution across the country
Leading players and private label see healthy growth
CHANNELS
Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of coffee products and brands
Discounters benefit from a growing number of stores, while e-commerce continues to emerge
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of tea maintain low positive growth, while volume sales remain in a slump
INDUSTRY PERFORMANCE
Sales of tea continue to be challenged by seasonal demand, while more emergent categories support growth
Strong cultural tradition and health trends support the growth of herbal teas
WHAT’S NEXT?
Stronger sales of tea will continue to be challenged over the forecast period
Innovation expected in functional teas, with global trends likely to gradually influence further developments
Brand competition will remain price-focussed over the forecast period
COMPETITIVE LANDSCAPE
Fructus maintains lead as the strongest brand across black, fruit/herbal, and green tea
Krüger enjoys dynamic growth to take first brand place in instant tea
CHANNELS
Small local grocers continue to benefit from consumer demand for quick and frequent shopping trips
Retail e-commerce continues to emerge from a low base
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks shows a resilient performance
INDUSTRY PERFORMANCE
Demand supported by consumers seeking to lower their caffeine intake
Value sales of chocolate-based flavoured powder drinks supported by high prices of cocoa
WHAT’S NEXT?
Positive sales will continue for other hot drinks, supported by demand for affordable indulgence and low-caffeine options
Limited competition in other hot drinks expected to impact potentially stronger volume growth
Health and wellness trends support demand for functional other hot drinks
COMPETITIVE LANDSCAPE
Franck dd benefits from offering two options in other plant-based hot drinks
La Festa Chocolatta benefits from offering single-serve formats in addition to its larger package size
CHANNELS
Supermarkets maintains place as the leading distribution channel, thanks to offering the widest ranges of products and strong promotions
Discounters benefit from a growing number of stores, while e-commerce continues to emerge
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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