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Hot Drinks in Pakistan

Publisher Euromonitor International
Published Dec 24, 2025
Length 36 Pages
SKU # EP20680693

Description

Demand for hot drinks is increasing in Pakistan, supported by easing inflation, currency stability, and improving consumer confidence. Rising purchasing power is encouraging a shift from basic, price-led consumption towards branded, premium, and health-oriented options. Tea remains the dominant category, with packaged flavoured, green, and herbal variants expanding, particularly in urban areas. Coffee meanwhile, is benefiting from rising exposure to café culture and at-home premium experiences,...

Euromonitor International's Hot Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Hot Drinks in Pakistan
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Economic recovery fuels premiumisation in hot drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Robust growth for hot drinks, with tea remaining undisputed leader
Rising disposable incomes fuel premiumisation, with health and wellness impacting consumer choices
Urban café culture drives demand for coffee amongst younger consumers
WHAT’S NEXT?
Stabilising economy will boost demand
Tea will remain hot beverage of choice
Modern retail channel expansion will be key growth driver
COMPETITIVE LANDSCAPE
Tapal Tea leads amid growing competition
Vital Group leads growth through affordability strategy
CHANNELS
Traditional stores lead sales
E-commerce drives retail transformation
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Young, urban consumers seek premium experiences
INDUSTRY PERFORMANCE
Rising coffee culture drives sales
Instant coffee mixes leads growth
WHAT’S NEXT?
Rising premiumisation will create new opportunities
Home brewing represents strong growth prospect
Health and wellness trend will impact consumer choices
COMPETITIVE LANDSCAPE
Nestlé SA retains its unassailable lead
CHANNELS
Small local grocers continues to be most important channel
E-commerce gains traction
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Improving economic conditions support growth
INDUSTRY PERFORMANCE
Improving economy boosts tea consumption
Black tea bags leads growth
WHAT’S NEXT?
Continued shift from unbranded to branded tea
Digitalisation will help to increase customer engagement
Health and wellness will become increasingly important growth driver
COMPETITIVE LANDSCAPE
Tapal Tea dominates sales
Vital Group leads growth
CHANNELS
Small local grocers continue to play key role
E-commerce is most dynamic channel
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation drives sales of other hot drinks
INDUSTRY PERFORMANCE
Rising urbanisation boosts demand for convenient, packaged offerings
Chocolate-based offerings are increasingly desirable
WHAT’S NEXT?
Absence of local players offers significant opportunity
Re-entry of Ovaltine signals new confidence in Pakistan
Expansion of health-focused offerings
COMPETITIVE LANDSCAPE
Nestlé’s Milo maintain its lead
Milo meets needs of increasingly health-conscious parents
CHANNELS
Small local grocers leads sales
Hypermarkets represents most dynamic channel
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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