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Hot Drinks in North Macedonia

Publisher Euromonitor International
Published Dec 23, 2025
Length 35 Pages
SKU # EP20680707

Description

Coffee continues to be North Macedonia’s most popular hot drink and also registers the highest value and volume growth in 2025. In addition, with inflation easing, there is a degree of premiumisation within all hot drinks. Over the forecast period, there will be a bigger focus on sustainability, as North Macedonia looks to align food safety standards with the EU.

Euromonitor International's Hot Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Hot Drinks in North Macedonia
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Positive growth, due to higher consumer confidence
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive picture overall
Price continues to drive sales
Health and wellness also a significant factor
WHAT’S NEXT?
Modest growth over forecast period
Focus on healthier positioning with tea and other hot drinks
Growing focus on sustainability
COMPETITIVE LANDSCAPE
Nestlé holds on to commanding lead, supported by a wide product portfolio
Illycaffè gains most value share
CHANNELS
Small local grocers continue to dominate
Retail e-commerce gains most value share
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Degree of premiumisation, as inflation eases
INDUSTRY PERFORMANCE
Positive growth in 2025
Fresh ground coffee pods gain most value share, while instant coffee also performs well
WHAT’S NEXT
Positive outlook over forecast period
Growing coffee culture boosts foodservice
Sustainability moving higher up agenda
COMPETITIVE LANDSCAPE
Atlantic Trade holds on to tight lead
Illycaffè gains most value share
CHANNELS
Small local grocers continue to dominate, though retail e-commerce makes most gains
Volume sales sizeable through foodservice
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fruit/herbal tea continues to dominate
INDUSTRY PERFORMNCE
Easing of inflation supports growth
Fruit/herbal tea registers highest value growth
WHAT’S NEXT?
Continuing growth over forecast period
Concern for the environment moves higher up the agenda
Stricter regulations being implemented
COMPETITIVE LANDSCAPE
Alkaloid holds on to commanding lead
Jan Spider gains most value share
CHANNELS
Small local grocers dominate, though retail e-commerce gains most value share
Some volume sales sizeable through foodservice
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Chocolate-based flavoured powder drinks still only significant offering
INDUSTRY PERFORMANCE
Some volume growth, in spite of population decline
Rising popularity of pods and capsules
WHAT’S NEXT?
Muted constant value growth over forecast period
Degree of premiumisation
Stricter regulation improves quality
COMPETITIVE LANDSCAPE
Nestlé holds on to commanding lead
Second-placed Kraškomerc gains most value share
CHANNELS
Small local grocers continue to dominate
Retail e-commerce gains most value share
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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