Report cover image

Hot Drinks in Germany

Published Jan 20, 2026
Length 41 Pages
SKU # EP20808070

Description

Current value sales of hot drinks in Germany in 2025 registered robust growth due mainly to significant price increases. The category faced elevated prices across both core inputs and finished products, leading to widespread consumer frustration. The ongoing rise in commodity prices particularly for coffee beans, cocoa and tea continued to clash with shoppers’ expectations, making affordability a dominant concern. This tension narrowed the window for premiumisation, as persuading consumers to pa...

Euromonitor International's Hot Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Hot Drinks in Germany
Euromonitor International
January 2026
List Of Contents And Tables
HOT DRINKS IN GERMANY
EXECUTIVE SUMMARY
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth stems from price increases as volume sales stagnate
Difficult balancing act for players in 2025
Health and wellness remains a key trend, despite price-consciousness
WHAT NEXT?
Gloomy outlook for sales of hot drinks
Functionality and sustainability will remain key concerns
Discounters set to benefit from ongoing price-sensitivity
COMPETITIVE LANDSCAPE
JDE Peets leads but faces increasing competition
Messmer Tea capitalises on wellness trend
CHANNELS
Discounters leads distribution in 2025
Themed
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
Inflation continues to apply pressure to coffee prices in 2025
Growth reflects rising prices of coffee beans
WHAT’S NEXT?
Coffee set to remain the most popular caffeine boost despite price increases
Smart machines will offer personalised coffee experiences
Sustainability will remain vital for producers and local consumers
COMPETITIVE LANDSCAPE
Price-conscious consumers seek out promotions and discounts in 2025
Private label is a key beneficiary of inflationary environment
CHANNELS
Aldi and Lidl remain popular destinations for coffee purchases
Discounters post dynamic growth
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
Fruit and herbal teas remain a popular choice for health-conscious Germans
Green tea benefits from social media profiling
WHAT’S NEXT?
Tea will remain popular as a naturally functional drink
Cold brew tea is likely to gain favour in milder climate conditions
Health and wellness will be at the forefront, while sustainability plays a key role
COMPETITIVE LANDSCAPE
Organic tea and innovative flavours allow Teekanne to retain its position
Functionality and portfolio expansion remain key focus for players
CHANNELS
Discounters benefit from ongoing price sensitivity in 2025
Aldi and Lidl enjoy reputation for quality
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
Other hot drinks decline overall, while plant-based variants enjoy value growth
Health and wellness trend benefits plant-based variants in 2025
WHAT’S NEXT?
Cost pressures and shifting preferences set to drive decline
Digital and technological innovations transform product development and distribution
Health and wellness trends will drive innovation in the coming years
COMPETITIVE LANDSCAPE
Nestlé retains leadership in other hot drinks, while Krüger drives dynamic growth
Aldo and Lidl benefit from price sensitivity
CHANNELS
Supermarkets lead other hot drinks distribution in 2025
Hypermarkets boasts growth by offering multi-pack deals and promotions
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Search Inside Report

How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.