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Hot Drinks in Finland

Publisher Euromonitor International
Published Dec 08, 2025
Length 41 Pages
SKU # EP20676883

Description

Value sales of hot drinks are seeing robust growth in Finland in 2025, while volume growth has fallen into a negative slump. This dynamic is due to growing unit prices, especially in coffee and chocolate-based flavoured powder drinks, which have seen significant price hikes. Indeed, record-high coffee prices made some local consumers reconsider their purchases, reduce consumption, opt for more affordable coffee, and even postpone purchases until they find budget-friendly special offers. In turn,...

Euromonitor International's Hot Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Hot Drinks in Finland
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN FINLAND
EXECUTIVE SUMMARY
Robust value sales due to high prices, while volume growth falls into a negative decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness trends strongly evident in tea
Sustainable credentials attract eco-aware consumers
Made in Finland Key Flag remains a key draw for consumers
WHAT’S NEXT?
Sales of hot drinks expected to normalise to flat-positive growth and value and volume rebalance
Sustainability trends and ethical credentials will remain important considerations
Health and wellness trends will drive new product developments
COMPETITIVE LANDSCAPE
Gustav Paulig Oy Ab maintains lead of hot drinks thanks to robust portfolio in coffee
Little’s benefits from niche positioning in flavoured coffee
CHANNELS
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robust value growth driven by high prices, as volume growth falls into negative figures
INDUSTRY PERFORMANCE
A mix of premiumisation and reduced consumption frequency leads to quality over quantity
Fresh coffee beans benefit from consumer demand for speciality and sustainable coffee
WHAT’S NEXT?
Premiumisation and sustainable credentials will continue to support value growth
Modern innovations include AI-created coffee and sustainable coffee printing ink
Leading players quick to adapt to local consumer tastes
COMPETITIVE LANDSCAPE
Gustav Paulig maintains company lead through multiple efforts in coffee
Little’s enjoys strong growth thanks to meeting demand for flavoured instant coffee
CHANNELS
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 31 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 32 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sluggish sales of tea supported by niche premiumisation and consumer interest in health-focussed options
INDUSTRY PERFORMANCE
Local origins and seasonal varieties attract attention in tea
Fruit and herbal teas benefit from heathy image
WHAT’S NEXT?
Positive value sales ongoing, while volume will remain sluggish
Tea subscription services cited as a development of note
Local origin of ingredients and production will remain appealing to consumers
COMPETITIVE LANDSCAPE
Twinings remains the best-known tea brand, thanks to frequent new product launches to appeal to evolving trends
Yorkshire Tea ensures strong growth for Sergejeff Oy Ab
CHANNELS
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2020-2025
Table 38 Retail Sales of Tea by Category: Value 2020-2025
Table 39 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 40 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 42 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 43 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks suffers from category maturity and competition from popular options in tea and coffee
INDUSTRY PERFORMANCE
Sales struggle in both value and volume terms, due to lack of available product options in other hot drinks
Chocolate-based flavoured powder drinks is the main category, with private label noted to be active in attracting consumers
WHAT’S NEXT?
An improved performance expected over the forecast period, although sales will remain sluggish
Innovation sluggish, with some trends expected in healthier options and sustainable causes
Local production will remain appealing to consumers
COMPETITIVE LANDSCAPE
Mondelez benefits from its strong O’Boy brand portfolio with variants to meet different consumer needs
Fazer sees growth thanks to image of high quality chocolate and convenience of single-serve packs
CHANNELS
Hypermarkets remain the most popular stores for convenience, variety, and special offers
Retail e-commerce continues its strong growth from a low base
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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