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Hot Drinks in Estonia

Publisher Euromonitor International
Published Dec 05, 2025
Length 37 Pages
SKU # EP20639392

Description

The Estonian hot drinks market is heavily influenced by price pressures, higher VAT rates, and cautious consumer spending. Coffee remains the dominant choice, although everyday consumption is affected by rising global prices, with fresh ground coffee pods gaining traction due to their convenience and premium appeal. Fruit/herbal teas continues to benefit from seasonal demand and health-oriented consumption, particularly during the winter season. During the forecast period, premium coffee offerin...

Euromonitor International's Hot Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

37 Pages
Hot Drinks in Estonia
Euromonitor International
December 2025
List Of Contents And Tables
HOT DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Inflation drives value growth amid declining demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressures drive value growth amid declining demand
Sharp increases in global coffee prices hinder consumption
Fruit/herbal tea remains significant
WHAT’S NEXT?
Hot drinks set to rebound amid economic recovery
Growing demand for indulgent coffee experiences
Tea and other hot drinks will remain niche categories
COMPETITIVE LANDSCAPE
Paulig leads hot drinks sales
Starbucks expands from low base
CHANNELS
Supermarkets and hypermarkets lead sales
Lidl drives growth of discounters
Foodservice vs retail split
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and convenience shape coffee consumption
INDUSTRY PERFORMANCE
Declining demand amid economic pressures
Fresh ground coffee pods benefit from enduring demand for indulgent experiences
WHAT’S NEXT?
Moderate value growth for coffee, driven by premiumisation
Product innovation to centre on flavours
Expected decline in instant coffee consumption
COMPETITIVE LANDSCAPE
Paulig continues to hold competitive edge, thanks to its strong heritage
Gurmans and Lidl benefit from growing consumer demand for premium and value-for-money offerings
CHANNELS
Modern grocery chains dominate coffee sales
E-commerce sees strongest performance
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
Table 27 Retail Sales of Coffee by Category: Value 2020-2025
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
TEA IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Focus on niche, health-oriented consumption
INDUSTRY PERFORMANCE
Lack of tea drinking culture and unfavourable demographic trends limit sales
Black tea bags shows strongest performance
WHAT’S NEXT?
Modest projected growth, as core demographic base continues to decline
Premiumisation could represent key growth opportunity
Private label tea will continue to have limited impact
COMPETITIVE LANDSCAPE
Tanker retains its dominance through strength of Lipton brand
LTT’s Senok sees fastest growth, while private label continues to make gains
CHANNELS
Supermarkets and hypermarkets dominate the retail landscape
Discounters drives growth
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2020-2025
Table 37 Retail Sales of Tea by Category: Value 2020-2025
Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
OTHER HOT DRINKS IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Other hot drinks remains niche amid economic and health pressures
INDUSTRY PERFORMANCE
Other hot drinks are a low priority amid economic pressures
Plant-based hot drinks remain niche, despite rapid growth
WHAT’S NEXT?
Stagnant outlook for other hot drinks
Hot chocolate will continue to face cultural barriers but healthier variants could drive growth
Other hot drinks will remain largely neglected by manufacturers
COMPETITIVE LANDSCAPE
Nestlé retains its lead
AbeStock sees rapid growth from low base
CHANNELS
Supermarkets and hypermarkets remain key channels
Discounters is most dynamic channel
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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