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Home Care Packaging in Italy

Publisher Euromonitor International
Published Oct 03, 2025
Length 10 Pages
SKU # EP20807833

Description

In 2024, home care packaging unit volumes increased by 1% in Italy due to several evolving consumer and market dynamics. One of the key drivers was the continued emphasis on hygiene and cleanliness among Italian consumers, which evolved from being a lingering post-pandemic habit into a broader lifestyle change. As a result, home care routines have been increasingly prioritised, fuelling demand for products such as surface cleaners, laundry detergents and dishwashing liquids.

Euromonitor International's Home Care Packaging in Italy report offers insight into key trends and developments driving packaging across the category.


Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

10 Pages
Home Care Packaging in Italy
Euromonitor International
January 2026
List Of Contents And Tables
HOME CARE PACKAGING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer habits and retail shifts driving home care packaging growth in Italy
Amcor and Mediacor launch a recyclable pouch for Nana
Industry players rely on PET, folding cartons and HDPE to meet diverse consumer needs
PROSPECTS AND OPPORTUNITIES
Volumes expected to fall due to ongoing economic pressure on Italian households
PET bottles expected to gain share due to their recyclability and versatility
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