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Heineken NV in Alcoholic Drinks (World)

Publisher Euromonitor International
Published Oct 10, 2025
Length 35 Pages
SKU # EP20476017

Description

This report examines new product development (NPD) activity within the food and beverage categories in Brazil’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.


Euromonitor International’s Heineken NV in Alcoholic Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Introduction
State of play
Exposure to future growth
Competitive positioning
beer
Beer
BEER
Cider/perry
Key findings
Appendix

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