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Heat Pumps in Turkey

Publisher Euromonitor International
Published Jan 19, 2026
Length 22 Pages
SKU # EP20807762

Description

Heat pumps in Turkey is characterised by a decline in retail volumes but growth in value in 2025, driven by increasing demand from newly built private homes and luxury villas, particularly in regions without natural gas infrastructure. Air to water heat pumps dominate demand. Some consumers are likely to purchase these appliances in the future driven by government incentives, rising demand from new housing developments and industrial applications, and increasing median disposable income per hous...

Euromonitor International's Heat Pumps in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air to Water Heat Pumps, Ground Source Heat Pumps, Other Heat Pumps.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Heat Pumps market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Heat Pumps in Turkey
Euromonitor International
January 2026
List Of Contents And Tables
HEAT PUMPS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth amidst volume decline, driven by new construction and emerging opportunities
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Baymak and Daikin drive innovation with tailored solutions
CHART 2 Baymak IOTHERM Heat Pumps Offer Flexible and User-Friendly Solutions
Localisation is key for dominant air to water heat pumps in Turkey
CHART 3 Regionally Responsive Heating with the Daikin Altherma 3 Series
Segmented consumer focus demonstrated by Baymak’s wide portfolio
CHART 4 Analyst Insight
WHAT’S NEXT?
Despite negative outlook, some demand will remain
Government incentives could drive demand from B2B market
COMPETITIVE LANDSCAPE
Daikin and Baymak lead fragmented landscape with strategic offerings
CHANNELS
Dealer networks drive heat pump sales with strong support
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Arçelik's Multi-Tier Brand Strategies in Local Consumer Appliances
CHART 7 Bosch Serie?8 Washing Machines Standout Examples of Premiumisation
CHART 8 Arçelik Expands Control via DTC Channel
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Turkey 2025
CHART 13 Key Insights on Consumers in Turkey 2025
CHART 14 Consumer Landscape in Turkey 2025
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Growth potential and strategic imperatives in Turkish consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
WHAT’S NEXT?
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
CHANNELS
Specialists lead distribution, but e-commerce mains further gains
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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