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HW Soft Drinks in New Zealand

Publisher Euromonitor International
Published Jan 20, 2026
Length 12 Pages
SKU # EP20807673

Description

In 2024, health and wellness soft drinks in New Zealand continued to develop around consumers’ growing preference for beverages that feel both “better for you” and convenient to incorporate into daily routines. No sugar soft drinks remained the leading claim, reflecting steady ongoing demand for reduced sugar intake without giving up familiar formats like carbonates and flavoured drinks. At the same time, the soft drinks landscape increasingly overlapped with broader wellness consumption, as con...

Euromonitor International's HW Soft Drinks in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in New Zealand
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
No sugar soft drinks remain central as wellness choices become everyday habits
INDUSTRY PERFORMANCE
Functional wellness beverages gain momentum beyond energy and hydration occasions
Sugar reduction remains a priority as portion control and policy discussions intensify
Naturally flavoured sparkling water expands as the “clean refreshment” alternative
WHAT’S NEXT
Emotional wellbeing and tailored functionality are expected to deepen category segmentation
No sugar soft drinks are set to expand further through reformulation and portfolio commitments
Natural soft drinks will benefit from clean labels, sustainability cues, and local authenticity
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
INDUSTRY PERFORMANCE
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
WHAT’S NEXT
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS DISCLAIMER

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