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HW Soft Drinks in the United Arab Emirates

Publisher Euromonitor International
Published Jan 21, 2026
Length 12 Pages
SKU # EP20807501

Description

Health and wellness soft drinks in the United Arab Emirates continued to evolve in 2024, shaped by increasing consumer interest in products that balance indulgence with perceived health benefits. While flavour and refreshment remain essential purchase drivers, claims on packaging increasingly played a key role in guiding consumer choice, particularly as shoppers sought products that could justify consumption through added functionality. As health awareness develops gradually, many consumers cont...

Euromonitor International's HW Soft Drinks in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the HW Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

12 Pages
HW Soft Drinks in the United Arab Emirates
Euromonitor International
January 2026
List Of Contents And Tables
HW SOFT DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functionality and reduced sugar drive health and wellness demand
INDUSTRY PERFORMANCE
Claims-led decision-making strengthens as consumers seek healthier indulgence
Natural benefits from strong associations with healthier living
Good source of vitamins performs strongly as functional hydration grows
WHAT’S NEXT
Health awareness will deepen, supporting growth for natural and functional propositions
Natural is expected to become an increasingly standard expectation
Vitamins are expected to shift from “highlighted” to “added” functionality
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
HEALTH AND WELLNESS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Health-driven reformulation and functional positioning support resilient growth
INDUSTRY PERFORMANCE
Sugar avoidance accelerates amid obesity concerns and policy pressure
Clean label and functional nutrition gain scale as consumers seek “everyday wellness” upgrades
WHAT’S NEXT
Naturalness, added-value functionality and specialised diets to drive future demand
COUNTRY REPORTS DISCLAIMER

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